The Background

Meet Jerry Hendriks, a lifelong resident of Niagara with more than 35 years of experience as a Top Producer with RE/MAX. Jerry has earned nearly every major RE/MAX accolade, including Platinum, Chairman’s, Diamond, Hall of Fame, Lifetime Achievement, and the prestigious Circle of Legends Award—placing him in the Top 1% of RE/MAX agents worldwide. Voted “Best Real Estate Agent” in the Niagara Region by the public and frequently invited as a guest panelist at national conferences, Jerry is recognized both locally and nationally as a leader in real estate and an early adopter of innovative marketing strategies. Today, Jerry leads his team with the motto: “Let’s have some fun and get it done!”

The Challenge

Jerry had successfully built a powerful brand through word of mouth, referrals, and his online marketing strategy. For years, his team leveraged PPC ads to drive consistent business. With rising ad costs and the need for more qualified, ready-to-act clients, Jerry’s Team wanted to shift toward an organic-first strategy. His goal was to double down on SEO while pairing it with a system that could instantly engage and qualify the influx of new visitors—ensuring no opportunity slipped through the cracks.

The Solution

Jerry partnered with Realty AI to implement a dual strategy: SEO to drive sustainable long-term website traffic Aivia, the AI-powered Real Estate Assistant, to instantly engage visitors, answer questions, qualify them, and book meetings By combining strong organic visibility with 24/7 automated engagement, Jerry created a powerful lead generation engine. Madison ensured every visitor received instant attention, while SEO brought in a steady flow of motivated buyers and sellers—making the perfect one-two punch.

The Result

The results were immediate and impressive: Within the first 90 days, Jerry closed a completely new client through the AI Assistant—who purchased a $570K home. The quality of leads skyrocketed—with most coming in pre-qualified and providing full or nearly complete LPMAMA details (Location, Price, Motivation, Agent, Mortgage, Appointment). Jerry and his team found that leads were ready to go after their initial AI interaction, requiring less manual qualification. The strategy was so effective that Jerry shut down PPC entirely, with SEO + AI delivering more business than the team could handle. Reflecting on the results, Jerry shared: “Within the first 90 days, we already got a completely new client through the AI Assistant who bought a $570K house. These are the best leads we’ve had so far.” Now, with SEO fueling growth and Madison qualifying leads around the clock, Jerry has built a long-term, sustainable pipeline of high-intent clients—proving that the future of real estate is SEO + AI.