The Background

Michael Cortesis leads a top 1% RE/MAX team with RE/MAX Impact Realty, serving Cobourg and surrounding markets across Northumberland County. With decades of experience and a deep-rooted reputation for professionalism and results, Michael has built a high-performance business grounded in trust, expert guidance, and long-term relationships. His website, cortesis.com, acts as a digital hub for his business—attracting both buyers and sellers seeking a seasoned local expert.

The Challenge

Although Michael had a well-established online presence and steady website traffic, he knew that many visitors were slipping through the cracks. Without a system to instantly engage and qualify leads, high-intent prospects were bouncing before converting. Like many top agents, Michael has limited time to chase every inquiry and was looking for a smarter, automated way to turn web traffic into real business—without interrupting his day-to-day operations.

The Solution

To solve this, Michael partnered with Realty AI and implemented Madison, the AI-powered chatbot designed specifically for real estate agents. Madison was seamlessly integrated into cortesis.com, where she now greets every single visitor, engages them in meaningful conversation, qualifies their needs, and encourages them to take action—such as booking a call or requesting a market evaluation. Operating 24/7, Madison ensures no lead goes unnoticed and frees Michael from the burden of manual follow-up.

The Result

Within just a few days of activating Madison, Michael received a lead that turned into a listing: an 88- and 89-year-old couple used the chatbot to book a meeting to sell their home. That interaction, entirely handled by Madison, led to a signed $660,000 listing. Within a week, the listing had already generated multiple offers, validating the power of having a high-converting, automated system working behind the scenes. Reflecting on the experience, Michael shared: “Completely blew us away. We are very happy with the quick results so far.” With Realty AI now quietly working in the background, Michael continues to focus on delivering exceptional service to his clients - while Madison consistently converts website traffic into qualified, ready-to-act opportunities.