The Background

RE/MAX Centre is one of Ontario’s largest and most successful real estate brokerages, with over 1,100 agents and 13 office locations across the province. Home to some of the top-producing RE/MAX agents and teams in Canada, the brokerage is known for its commitment to excellence and innovation. As part of their forward-thinking approach, the leadership team is always looking for ways to enhance agent support and improve business outcomes.

The Challenge

As traffic to remaxcentre.ca grew, RE/MAX Centre saw an opportunity to better engage visitors and convert them into qualified leads. However, their existing approach—static forms and manual follow-up—was inefficient and time-consuming for agents across their 13 offices. They needed a scalable solution to automate lead capture, respond to inquiries instantly, and reduce the burden of constant follow-up, all while adding real value for their agents.

The Solution

Louise Stephens, Director of Career Development, invited Realty AI to deliver an AI Training Session for agents. The session generated strong interest, with agents eager to adopt AI tools to boost productivity and lead generation. Recognizing the potential, Louise explored rolling out the Realty AI Chatbot brokerage-wide. Shortly after, RE/MAX Centre implemented the chatbot across their corporate website—instantly engaging visitors, answering questions, capturing lead info, and routing hot leads to the right agents. The result: a hands-free, 24/7 lead engagement system that supports agents across all 13 offices.

The Result

Within just six months, RE/MAX Centre generated over 200 new lead opportunities directly from their website using Realty AI. The chatbot managed more than 950 conversations with prospective clients and saved an estimated 210+ hours of manual follow-up time for the brokerage. These leads included a mix of high-intent sellers, motivated buyers, and even three recruiting leads from agents considering a move to RE/MAX Centre. Reflecting on the experience: "It’s great—these are incremental opportunities and leads that we can now provide to our agents and offices. I’m very glad we rolled it out to RE/MAX Centre." — Louise Stephens, Director of Career Development With Realty AI in place, RE/MAX Centre has added a powerful digital front door to their brokerage—one that engages visitors 24/7, boosts lead flow, and supports their agents with qualified, ready-to-convert opportunities.