Book a demoReal world data. Not projections.
What your traffic is
actually worth.
Every rate below is real Madison performance data, visitors to conversations and conversations to contacts, pulled from live accounts. Pick a percentile, pick a market, and see the deals.
Market
Avg. home price$831,595 CAD
GCI per side$20,790
Commission per side2.5%
1%5%
Gross commission earned on one side of a transaction at the market's average price.
Closing rate2.0%
0.5%5%
Online real estate leads close at 1% to 2% on average. Top producers run 3% to 5%.
Monthly website traffic25,000
500250,000
Madison performance percentile50th
50th, better half95th, top accounts
Visitors / mo
25,000
Conversations / mo
122
Contacts / mo
36
Deals / yr
9
GCI / yr
$178,768
The cost of no capture system
Every year without a capture system, you leave this on the table
$179,000
per year
Based on your traffic, market, and closing rate at the selected Madison performance percentile.
Visitor-to-conversation and conversation-to-contact rates are averages of live Madison chatbots with 5 or more captured contacts, ranked by total contacts and averaged from each percentile up. Home prices: CREA provincial averages (June 2026) and Zillow ZHVI state values (January 2026). Close rates and commission are your assumptions.