State of Real Estate Conversations in 2025

The Scale Behind the Signal:

Realty AI Numbers from 2025

A snapshot of the impact AI-powered conversations are having on Canadian real estate

5,000,000

Canadians Reached

250,000

Messages Sent

31,000

Conversations

7,500

Leads Caputured

Inside the Report

Key Findings & Insights

Download the full report for comprehensive analysis and actionable recommendations.

Aggregate website traffic makes a meaningful concentration of active buying behavior

Nearly two-thirds of users are already searching or ready to act when they initiate a conversation.

Buyer intent forms at the address level, not the city level.

Over 72% of geo-specific conversations reference exact address or named neighborhoods.

Most buyer conversations are transactional, not exploratory.

Property search, pricing, agent contact, and listing details account for over 60% of interactions.

When buyers show readiness, conversion becomes the norm.

Within subset of conversations with tagged urgency, and journey stages 74.2% of conversations convert to contacts.

What's Inside

Report Chapters Overview

A comprehensive look at the data, trends, and actionable insights shaping real estate in 2025

Overview

How conversational data reveals early buyer demand before listings or sales
Why aggregate website traffic obscures meaningful intent signals
Where readiness, urgency, and conversion begin to surface
How conversation reframes demand visibility in modern real estate

1. The Canadian Buyer Journey

How buyers progress from exploration to action in digital environments
The relationship between urgency, timing, and inquiry depth
Seasonal patterns shaping buyer decision windows
The role of life events and market context in entry timing

2. Regional Market Analysis

How property demand varies across Canadian provinces
Regional differences in housing mix and budget sensitivity
Affordability-driven versus urban-led demand profiles
How provincial dynamics shape buyer behaviour and expectations

3. City-Level Market Analysis

Buyer behavior across Canada's major real estate power markets
How price bands and property types differ city by city
Distinct market typologies emerging across urban centers
Variations in buyer readiness and decision speed at the city level

4. Digital Funnel Analysis

How website visitors move through conversational funnels
The relationship between intent stage and conversion outcomes
Differences in behavior across urgency timeslines
Where structured dialogue changes lead quality and flow

5. Strategic Market Implications

How to translate conversational signals into execution
When agents should focus attention across intent tiers
Timing, prioritization, and routing strategies informed by demand
Why one-size-fits-all approaches underperform in modern markets

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The State of Real Estate Conversations in 2025

Realty AI Numbers from 2025

5,000,000

250,000

31,000

7,500

Key Findings & Insights

Aggregate website traffic makes a meaningful concentration of active buying behavior

Buyer intent forms at the address level, not the city level.

Most buyer conversations are transactional, not exploratory.

When buyers show readiness, conversion becomes the norm.

Report Chapters Overview

Overview

1.

The Canadian Buyer Journey

2.

Regional Market Analysis

3.

City-Level Market Analysis

4.

Digital Funnel Analysis

5.

Strategic Market Implications

Get the Full Report Today

Interested In Learning More?