2025 Annual ReportDiscover key insights from over 5 million interactions across Canada. Learn what drives engagement and how AI is transforming real estate conversations.
The Scale Behind the Signal:
A snapshot of the impact AI-powered conversations are having on Canadian real estate
5,000,000
Canadian Reached
250,000
Messages Sent
31,000
Conversations
7,500
Leads Captured
Inside the Report
Download the full report for comprehensive analysis and actionable recommendations.
Nearly two-thirds of users are already searching or ready to act when they initiate a conversation.
Over 72% of geo-specific conversations reference an exact address or named neighbourhood.
Property search, pricing, agent contact, and listing details account for over 60% of interactions.
Within subset of conversations with tagged urgency, and journey stages 74.2% of conversations convert to contacts.
What's Inside
A comprehensive look at the data, trends, and actionable insights shaping real estate in 2025
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Download our comprehensive 2025 report and discover the insights that will shape your real estate strategy.
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Free DownloadUse Cases
Pick the use case that matches your business and see how Madison handles it.
Turns website visitors into qualified buyer and seller leads through conversation, 24/7.
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Sits on the real estate website you already run and qualifies visitors through conversation, 24/7.
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Qualifies budget, timeline, and intent on your personal brand site before you pick up the phone.
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Qualifies every visitor and routes a complete lead profile to the right agent on the team.
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Qualifies website traffic across offices and routes complete profiles into your CRM at scale.
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Qualifies website traffic across your agency brand and routes complete profiles to the right agent.
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Answers renter questions and qualifies applicants on your rental listings 24/7.
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Qualifies rent, move-in date, and occupancy so you only follow up with renters who fit the unit.
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Qualifies dates, guest count, and house rules so you only follow up with stay inquiries that fit the property.
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Qualifies investors, tenants, and buyers across your commercial listings and portfolio.
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Qualifies buyers and sellers on budget, beds, and timeline across your residential listings.
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White-label Madison for coaching clients so their websites capture more qualified leads.
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Qualifies capital, strategy, and timeline so your team only calls investors who fit the buy box.
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Turns apartment website inquiries into scheduled tours and qualified renter profiles.
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