What This Is: A comprehensive library of proven ChatGPT prompts designed specifically for real estate agents who want to save time and improve their communications across sales, client communications and marketing.
How It Works:
Perfect For: Agents who want to leverage AI without the learning curve, maintain professional quality while working faster, and focus more time on clients instead of content creation.
Bonus: We include a prompt builder to help you get started within the content
ChatGPT is becoming a familiar tool in many industries, including real estate. For agents and brokerages, it's showing up in tasks like writing emails, generating listing descriptions, or even helping with lead follow-up. But using it effectively requires more than just typing in a question.
This handbook introduces how ChatGPT works, what it can do specifically for real estate professionals, and how to write clear, effective prompts that get useful results. The goal is to help real estate agents understand the basics of AI as it applies to their day-to-day work.
ChatGPT is an artificial intelligence (AI) tool that can understand written text and generate human-like responses. It works by using a language model trained on large amounts of text data, which helps it recognize patterns in language and produce coherent replies. When someone types a prompt into ChatGPT, the system analyzes the input and predicts what text should come next based on its training.
For real estate agents, this means ChatGPT can be used to complete common tasks like writing listing descriptions, drafting follow-up emails, or creating content for newsletters. Instead of starting from scratch, agents can enter a well-structured prompt, and ChatGPT will return a draft that can be edited or used as-is.
The tool responds to "prompts," which are instructions or questions typed by the user. A prompt can be a command (e.g., "Write a listing description...") or a question (e.g., "What are some open house tips?"). The more specific and clear the prompt, the more accurate and relevant the response.
Copy, paste, and customize these prompts by filling in the bracketed sections with your specific details.
Phone Script Prompt:"Write a 60-second phone script for calling [LEAD SOURCE - expired listings/FSBOs/geographic farming] in [AREA]. I'm introducing myself as [YOUR NAME] from [BROKERAGE]. Address their likely concern: [MAIN OBJECTION]. End with a soft ask for [SPECIFIC NEXT STEP - appointment/market analysis]. Use a conversational, helpful tone."
Door Knocking Script:"Create a 2-minute door knocking script for [NEIGHBORHOOD] homeowners. I'm [YOUR NAME] and I recently [RECENT SUCCESS - sold a home nearby/helped a neighbor]. My goal is to [OBJECTIVE - introduce myself/offer market update]. Include a way to handle the objection: [COMMON RESPONSE]. Make it friendly and non-pushy."
Email Outreach Template:"Write a prospecting email to [TARGET GROUP - recent home buyers/high-end homeowners/first-time sellers] in [AREA]. Subject line should be [THEME - market update/neighborhood news/helpful tip]. Provide value by [VALUE PROPOSITION]. Include a clear call-to-action for [DESIRED RESPONSE]. Keep under 100 words."
Facebook Group Post:"Create a Facebook post for [LOCAL GROUP NAME] offering [FREE SERVICE - market analysis/first-time buyer consultation]. I'm targeting [AUDIENCE] who are [CURRENT SITUATION - thinking of selling/looking to buy]. Make it helpful, not salesy. Include [CREDIBILITY FACTOR - years of experience/recent success]."
LinkedIn Connection Message:"Write a LinkedIn connection request message for [PROFESSIONAL TYPE - mortgage brokers/business owners/relocating professionals] in [AREA]. Mention [MUTUAL CONNECTION/SHARED INTEREST]. Suggest [VALUE I CAN PROVIDE]. Keep it professional and under 300 characters."
Luxury Property Description:"Write a 150-word luxury listing description for a [PROPERTY TYPE] in [UPSCALE AREA] priced at [PRICE RANGE]. Key features: [LIST 4-5 PREMIUM FEATURES]. Target affluent buyers who value [LIFESTYLE ELEMENT]. Use sophisticated language and emphasize [UNIQUE SELLING POINT]. Include emotional appeal."
Family Home Description:"Create a warm, inviting listing description for a [BEDROOM/BATHROOM COUNT] [PROPERTY TYPE] in [FAMILY-FRIENDLY AREA]. Highlight [FAMILY FEATURES - backyard/school district/safe neighborhood]. Target families with [AGE GROUP] children. Emphasize [MOVE-IN CONDITION/SPECIAL FEATURE]. Use 120 words max."
Investor Property Description:"Write a listing description for an investment property: [PROPERTY DETAILS] in [AREA]. Current rent: [AMOUNT]. Highlight [INVESTMENT BENEFITS - cash flow/appreciation potential/low maintenance]. Target [INVESTOR TYPE]. Include [FINANCIAL HIGHLIGHTS]. Use analytical, professional tone."
Single Feature Focus:"Write 5 different social media captions highlighting the [SPECIFIC FEATURE - gourmet kitchen/master suite/outdoor space] of my listing at [ADDRESS/AREA]. Each should appeal to a different buyer type: [LIST BUYER TYPES]. Include relevant hashtags and call-to-action for each."
Pre-Approval Follow-Up:"Write an email to a buyer who just got pre-approved for [LOAN AMOUNT]. They're looking for [PROPERTY TYPE] in [AREA] and their main priorities are [TOP 3 PRIORITIES]. Congratulate them, explain next steps, and address their biggest concern: [SPECIFIC WORRY]. Include timeline expectations."
After Showing Follow-Up:"Create a follow-up text message for buyers who just saw [NUMBER] homes today. They seemed most interested in [PROPERTY ADDRESS] but had concerns about [SPECIFIC ISSUE]. Address their concern and suggest [NEXT STEP]. Keep it under 160 characters."
Offer Strategy Email:"Write an email explaining offer strategy to buyers interested in [PROPERTY ADDRESS] in [MARKET CONDITIONS - competitive/normal/slow market]. The home is priced at [PRICE] and [CURRENT MARKET ACTIVITY]. Recommend [STRATEGY] and explain why. Address their concern about [BUYER WORRY]."
Listing Preparation Email:"Write an email to sellers preparing their [PROPERTY TYPE] for market. Cover the [TOP 3 PREPARATION TASKS] we discussed. Their timeline is [TIMEFRAME] and budget for improvements is [AMOUNT]. Address their concern about [SELLER WORRY]. Include next steps and timeline."
Market Activity Update:"Create a weekly update email for sellers whose home has been listed for [TIME PERIOD]. Include: [SHOWING COUNT], [FEEDBACK THEMES], and [MARKET COMPARISON]. Their home is priced at [PRICE] in [AREA]. Recommend [STRATEGY ADJUSTMENT] and explain reasoning."
Price Adjustment Discussion:"Write an email suggesting a price adjustment for a listing that's been on market [TIME PERIOD] with [SHOWING ACTIVITY]. Current price: [PRICE], suggested price: [NEW PRICE]. Use [MARKET DATA] to support recommendation. Address seller's likely objection: [COMMON RESISTANCE]."
Market Explanation Post:"Create a social media post explaining [MARKET TREND/NEWS] in simple terms for [LOCAL AREA]. Target audience: [BUYER/SELLER TYPE]. Explain what this means for their situation and include [ACTIONABLE ADVICE]. Use an approachable, expert tone. Include relevant hashtags."
Process Education Post:"Write an Instagram post explaining [PROCESS STEP - home inspection/appraisal/closing] for [AUDIENCE - first-time buyers/sellers]. Break down [COMPLEX CONCEPT] into simple terms. Address common concern: [TYPICAL WORRY]. Include tips and call-to-action."
Client Success Story:"Create a Facebook post celebrating [CLIENT TYPE - young family/retiree/investor] who just [BOUGHT/SOLD] in [AREA]. Highlight [CHALLENGE OVERCOME] and [POSITIVE OUTCOME]. Show my role without being boastful. Protect privacy but make it relatable. End with offer to help others."
Market Success Post:"Write a LinkedIn post about successfully [SPECIFIC ACHIEVEMENT - selling in tough market/helping buyer in competitive market]. Share [LESSON LEARNED] that would help [TARGET AUDIENCE]. Position myself as knowledgeable while providing value."
Seasonal Market Post:"Create a [SEASON] real estate post for [LOCAL AREA]. Discuss [SEASONAL TRENDS] and what they mean for [BUYERS/SELLERS]. Include [SEASONAL TIP] and [CURRENT MARKET CONDITION]. Make it timely and actionable. Target [AUDIENCE TYPE]."
Contract Explanation Email:"Write an email explaining the key contract terms to [BUYER/SELLER] for [PROPERTY ADDRESS]. Focus on [IMPORTANT TERMS - price/timeline/contingencies]. They're concerned about [CLIENT WORRY]. Use simple language and include what happens next."
Contingency Update Email:"Create an update email about [CONTINGENCY TYPE - inspection/appraisal/financing] for [PROPERTY ADDRESS]. Current status: [STATUS UPDATE]. Timeline: [DATES]. Next steps: [ACTION ITEMS]. Address client's concern about [SPECIFIC WORRY]."
Issue Resolution Email:"Write an email to [CLIENT TYPE] explaining how we'll handle [SPECIFIC PROBLEM - repair issues/appraisal gap/financing delay] with their [TRANSACTION TYPE] of [PROPERTY ADDRESS]. Proposed solution: [SOLUTION]. Timeline: [TIMELINE]. Reassure them about [THEIR MAIN CONCERN]."
Closing Thank You:"Write a heartfelt thank you card to [CLIENT NAMES] who just [BOUGHT/SOLD] their [PROPERTY TYPE] in [AREA]. Reference [SPECIFIC CHALLENGE WE OVERCAME] and [POSITIVE OUTCOME]. Include subtle reminder about [FUTURE SERVICES - referrals/future moves]. Make it personal and genuine."
Holiday Greetings:"Create a [HOLIDAY] greeting for past clients. Reference [SHARED MEMORY - their home purchase/sale]. Wish them well in [THEIR NEIGHBORHOOD/NEW HOME]. Include subtle business reminder without being sales-focused. Keep warm and personal."
Referral Request Email:"Write an email to [CLIENT NAME] asking for referrals 6 months after their [TRANSACTION TYPE]. Reference [POSITIVE OUTCOME FROM THEIR TRANSACTION]. Explain ideal referral: [TARGET CLIENT TYPE]. Make the ask comfortable and include [INCENTIVE/APPRECIATION OFFER]."
Neighborhood Market Report:"Create a quarterly market report for [NEIGHBORHOOD]. Include [KEY STATISTICS - average price/days on market/inventory]. Compare to [PREVIOUS PERIOD/BROADER MARKET]. Explain what this means for [BUYERS AND SELLERS]. Target audience: [HOMEOWNERS/POTENTIAL CLIENTS] in area."
Buyer Market Analysis:"Write a market analysis for buyers looking at [PROPERTY TYPE] in [AREA] with budget of [PRICE RANGE]. Include [CURRENT CONDITIONS], [COMPETITION LEVEL], and [STRATEGY RECOMMENDATIONS]. Address their concern: [COMMON BUYER WORRY]. Make it actionable."
First-Time Buyer Guide:"Create a beginner's guide to [SPECIFIC TOPIC - mortgage pre-approval/home inspections/closing costs]. Target first-time buyers in [AREA] with budget around [PRICE RANGE]. Include [NUMBER] practical tips and address main worry: [COMMON CONCERN]. Use simple, encouraging language."
Seller Preparation Guide:"Write a home selling preparation checklist for [SEASON] in [AREA]. Include [IMPROVEMENT CATEGORIES] with budget ranges. Target [SELLER TYPE - empty nesters/growing families]. Address concern about [COMMON SELLER WORRY]. Make it actionable with timelines."
Open House Social Media Post:"Create an engaging social media post for an open house at [ADDRESS] on [DATE/TIME]. Home features: [TOP 3 FEATURES]. Price: [PRICE RANGE]. Target [BUYER TYPE]. Include special elements: [REFRESHMENTS/PRIZES/SPECIAL FEATURES]. Add compelling hashtags and clear directions."
VIP Open House Invitation:"Write an exclusive invitation for a broker/agent open house at [ADDRESS]. Property details: [KEY FEATURES] priced at [PRICE]. Highlight [UNIQUE SELLING POINTS] and [COMMISSION/INCENTIVES]. Include professional details and networking opportunity."
First-Time Buyer Seminar:"Create an invitation for a first-time buyer seminar on [DATE] at [LOCATION]. Topics covered: [KEY TOPICS]. Target audience: [DEMOGRAPHIC]. Highlight [MAIN BENEFIT] and [EXPERT SPEAKERS/RESOURCES]. Include registration information and [INCENTIVE TO ATTEND]."
Market Update Meeting:"Write an invitation for a [SEASON] market update meeting for [TARGET AUDIENCE - past clients/sphere of influence]. Date: [DATE], Location: [LOCATION]. Topics: [MARKET TRENDS TO DISCUSS]. Include [VALUE PROPOSITION] and [REFRESHMENTS/NETWORKING OPPORTUNITY]."
Client Coordination Email:"Write an email to [TEAM MEMBER - lender/inspector/attorney] coordinating [TRANSACTION ELEMENT] for [CLIENT] at [PROPERTY ADDRESS]. Timeline: [DATES]. Special considerations: [IMPORTANT DETAILS]. Request [SPECIFIC ACTION] by [DEADLINE]."
Vendor Introduction Email:"Create an email introducing my client [CLIENT NAME] to [VENDOR TYPE - contractor/lender/inspector] for their [PROJECT/NEED] at [PROPERTY ADDRESS]. Client's requirements: [SPECIFIC NEEDS]. Timeline: [TIMELINE]. Include my recommendation and [VENDOR'S STRENGTHS]."
Referral Partner Email:"Write an email to [PROFESSIONAL TYPE - lender/attorney/contractor] about [MUTUAL REFERRAL OPPORTUNITY]. Explain my [CLIENT BASE/SPECIALTY] and how we can [HELP EACH OTHER]. Suggest [SPECIFIC COLLABORATION] and include [CREDIBILITY FACTORS]."
Prompt engineering is simply the process of writing clear, detailed instructions for AI tools like ChatGPT to follow. Think of it like explaining a task to a new assistant—the clearer your instructions, the better the results. A well-constructed prompt helps the ChatGPT understand exactly what kind of response you're looking for. In real estate, this can transform how you create marketing copy, listing descriptions, client emails, and social media posts.
Writing effective prompts involves four main steps that any agent can master, regardless of technical background.
Start by clearly stating exactly what you want to create. Instead of saying "help me with marketing," specify "write a 125-word MLS listing description" or "create a 2-paragraph client follow-up email." Include the content type, length, and format you need. The more specific your goal, the more targeted and useful your results will be.
Give ChatGPT the background information it needs to create tailored content. Include specific property details like price, location, key features, and condition. Identify your target audience and their specific needs or concerns. Add relevant market conditions or timing factors that might influence the messaging. Rich, specific context helps it understand your exact situation rather than creating generic responses.
Tell ChatGPT to respond as a specific type of real estate professional. Have it act as a luxury specialist, buyer's agent for first-time homebuyers, listing expert, or neighborhood specialist with local expertise. The role you assign determines the tone, language, and expertise level of the response. A more specific role produces more authentic and professional-sounding content.
Structure your final prompt by combining the role, goal, and context into one comprehensive instruction. Start with "Act as [specific role]," then add "Write [specific content type and length]," followed by "for [specific situation with relevant details]." End by identifying your target audience and their primary needs or concerns. This complete approach eliminates guesswork and produces focused, ready-to-use content.
Your first response is a working draft that typically gives you 70-80% of what you need. When adjustments are needed, make specific requests for one change at a time. Ask for exact length modifications, tone adjustments for your audience, or emphasis on particular features. Specific refinement requests produce better results than vague instructions like "make this better."
When using ChatGPT for real estate tasks, the output depends on the clarity and structure of the prompt. Identifying these problems makes it easier to adjust prompts and improve results.
What goes wrong: You ask ChatGPT something like "Write a listing description" and get back something generic that could describe any house anywhere.
Why this happens: AI needs details to work with, just like you need details from clients to find them the right home.
The fix: Be specific about what you're selling and who you're talking to.
Instead of: "Write a listing description." Try this: "Write a 150-word listing description for a 3-bedroom ranch home in Maple Grove with a renovated kitchen, large backyard, and close to top-rated schools. Make it sound welcoming for families with young children."
Real difference: The first version gives you bland, forgettable copy. The second gives you targeted content that speaks directly to your ideal buyer.
What goes wrong: You try to get everything done in one go: "Write me a listing description, a social media post, and an email to send to my client list about this new property."
Why this happens: It seems efficient, but AI gets overwhelmed just like people do when juggling multiple tasks.
The fix: One task at a time gets you better results faster.
Break it down like this:
Real difference: You'll get three polished pieces instead of three rushed, incomplete ones.
What goes wrong: You ask "Write an email to my buyer" without explaining who the buyer is or what's happening in their situation.
Why this happens: You know the context, so you assume the AI does too.
The fix: Give the backstory, just like you would when asking a colleague to help with a client.
Instead of: "Write an email to a buyer." Try this: "Write an email to first-time homebuyers who just had their offer accepted on a $350K starter home. They're nervous about the inspection process and their closing is in 30 days. Reassure them and explain next steps."
Real difference: The first version creates a generic email. The second addresses their specific concerns and builds confidence.
What goes wrong: You get responses that sound robotic or don't match how you normally communicate with clients.
Why this happens: Without knowing your role or style, AI defaults to formal, generic language.
The fix: Tell the AI who you are and how you want to sound.
Instead of: "Explain why home inspections are important." Try this: "You're an experienced real estate agent talking to nervous first-time buyers. Explain why home inspections are important using a reassuring, knowledgeable tone. Keep it simple and mention that you'll be there to guide them through any issues."
Real difference: The first sounds like a textbook. The second sounds like trusted advice from a professional.
AI continues to develop rapidly, and its applications in real estate are expected to expand. As language models, such as ChatGPT, improve, they will be able to generate more accurate, context-aware, and localized content.
To apply ChatGPT for real estate tasks in daily workflows, start by standardizing your most frequent prompts. This includes creating templates for email responses, listing descriptions, or follow-up sequences. Saving these prompts in a shared document allows for consistent use and easier hand-off between team members.
For real estate agents who want to automate beyond content generation, tools like Realty Ai's Madison chatbot offer a next step. Madison captures and qualifies leads directly from agent websites, responds in real-time, and syncs with CRMs. This allows AI to not only write messages but also initiate and manage lead conversations automatically.
Agents interested in exploring AI-powered automation for lead capture can our view available plans
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