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Download NowDiscover how Barry Porter’s used Realty AI's AI assistant to save time, increase conversions and improve mortgage application ratios.
lead to mortgage application ratio
increase in website conversions
hours in time saved
“In just my first week, I secured a mortgage application. The investment paid for itself immediately.”
Mortgage Agent, Dominion Lending Centres
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Barry Porter, a licensed Mortgage Agent (Level 1) affiliated with Dominion Lending Centres (DLC), one of Canada’s largest mortgage brokerage networks.
Barry Porter helps buyers across Southwestern Ontario navigate mortgage financing through Dominion Lending Centres, one of Canada's largest mortgage networks with access to 100+ lenders. His business was built on referrals, relationships, and a reputation for personal service.
His website? That was a different story.
Barry's site had everything you'd expect from a mortgage professional: rate comparisons, calculators, educational content on pre-approvals, renewals, and self-employed solutions. Visitors showed up. They browsed. They left.
No conversation. No contact info. No way to catch someone comparing rates at 9 p.m. on a Tuesday before they moved on to the next tab.
The content was doing its job. The site just had no way to act on the intent it attracted.
Barry added Madison, Realty AI's AI-powered assistant, to his existing site. No redesign. No tech overhaul.
Madison greets visitors in real time, asks the right questions (timeline, budget, property type, mortgage readiness), and delivers qualified leads to Barry with full context the moment they're ready to talk.
The gap was simple: someone needed to be there when Barry couldn't be. Now someone is, 24/7.
A visitor landed on the site during Barry's first week with Madison. The AI engaged them, qualified their intent, and connected them to Barry. That conversation became a phone call. The phone call became a completed mortgage application for a new condo purchase.
One week in, the tool had already paid for itself several times over.
The pattern continued. Website conversions climbed 55%. The leads coming through weren't tire-kickers. They were pre-qualified, with context attached, ready for a real conversation. Barry got 12+ hours back each month that he'd previously spent on manual follow-up and cold outreach.
Barry didn't change his business. He didn't rebuild his website. He just closed the gap between a visitor showing intent and someone being there to respond. That's it. Madison handled the timing problem, and the results followed.



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