Jerry Captured a $570K Deal in Just 90 Days with Realty AI

The problem: paying more for less

Jerry's team had built a strong business through referrals, reputation, and years of consistent PPC advertising.

The paid ads worked. Until they didn't.

Ad costs kept climbing. The leads coming in were less qualified. His team was spending more time chasing browsers than serving serious buyers and sellers. Every lukewarm follow-up was time taken away from the clients who were actually ready to move.

Meanwhile, Jerry had already invested in building niagarahomes.com into a real destination: MLS listings, property trackers, neighbourhood guides, market updates, mortgage and legal resources, all under one roof. The site had everything a buyer or seller could want. But most of that organic potential was sitting untapped while the budget kept flowing into paid clicks.

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The question wasn't whether Jerry could afford to keep spending. He could. The question was whether it made sense to keep renting visibility when he had the brand and the website to own it.

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The solution: SEO to attract, AI to convert

Jerry partnered with Realty AI to put two systems in place.‍

• SEO to drive a steady, compounding stream of organic traffic from buyers and sellers actively searching in Niagara and Hamilton.
• Madison, Realty AI's AI-powered assistant (built on their Aivia platform), to engage every visitor the moment they land. Madison answers questions, surfaces relevant listings, captures key details like budget, timeline, location, and mortgage status, and books meetings directly with Jerry's team.

The idea was straightforward. Get the right people to the site organically. Then make sure they're met with something better than a contact form.

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Jerry's website had always been built for this kind of experience. It just needed the right strategy to be found and the right system to act on the traffic once it arrived.

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The results: a $570K sale in 90 days

Within the first 90 days, a completely new client found niagarahomes.com through organic search, had a full conversation with Madison, and purchased a $570,000 home. No prior relationship with Jerry. No paid ad. Just search, conversation, and close.

That was the first signal. But the broader shift was just as significant.

Lead quality changed. Most prospects were arriving pre-qualified, with full or near-complete LPMAMA details (Location, Price, Motivation, Agent, Mortgage, Appointment) already captured by the AI before a human picked up the phone. Jerry's agents were walking into conversations with people who were ready to go, not people who needed convincing.

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The strategy worked well enough that Jerry shut down PPC entirely. Not scaled back. Shut down. SEO and AI were delivering more qualified business than his team could handle.