Mary Increased Lead Flow 284% and Closed 6 New Listings In First Year with Realty AI (Switch From ReadyChat)

Mary is the founder of the GoWylde Team and the number one real estate team in Guelph. Top 100 RE/MAX agent in Canada. Top 1% over a 20-year career. RE/MAX Hall of Fame. Diamond Award (four consecutive years). Lifetime Achievement. 2023 Consumer Choice Award. Certified Negotiation Expert. Her son Brad has joined the team, making them a multi-generational operation with 94+ combined years of real estate knowledge.

Before real estate, Mary's background was in computer sciences. She left a well-paying tech career because it wasn't her passion. She'd grown up watching her mother help families as a real estate agent, and she decided to turn her own love of buying and selling homes into a career. She launched the GoWylde Team in 2006 and built it into Guelph's dominant team: full-time stager, 3,200-square-foot staging warehouse, in-house marketing, and a reputation that produces a constant stream of repeat clients and referrals.

The GoWylde Team covers Guelph, Cambridge, Centre Wellington, Eramosa, Puslinch, Kitchener, and Waterloo. Their motto: "We've been going Wylde for years, and it feels great."

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The problem: a chat tool that wasn't delivering

Mary already had a website chat solution. ReadyChat had been in place, handling visitor engagement. But the lead volume and quality weren't justifying the investment. Conversations were happening, but they weren't converting into the kind of qualified, high-intent leads that a top-producing team needs.

For someone operating at Mary's level, the math has to work. Every tool either produces measurable business or it doesn't belong in the stack.

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ReadyChat wasn't producing.

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Mary needed a system that could engage every visitor instantly, qualify leads based on real intent and timeline, capture verified contact information, and push everything directly into Follow Up Boss where her team's workflows already lived.

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The switch to Realty AI

Mary replaced ReadyChat with Realty AI's AI assistant. The deployment was fully customized for her market and integrated directly with Follow Up Boss.

The AI assistant handles every inbound conversation 24/7. It qualifies visitors by intent, location, and timeline. It captures verified contact details. Every lead and conversation summary flows automatically into FUB, so Mary's team can prioritize follow-up without sorting through noise.

The difference between the old system and the new one showed up immediately in the numbers.

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What 12 months produced

340 leads captured across 1,896 conversations. That's a 284% increase in lead flow compared to what ReadyChat had been delivering on the same website with the same traffic.

6 of those leads converted into signed listings. All 6 sold in 2025:

ListingStatus $619,000Sold~$700K range (4 properties)Sold$855,000Sold

Total closed volume: over $4.8 million. ROI: 42X.

The platform also saved Mary's team 332 hours of manual engagement and qualification. That's two full months of 40-hour work weeks returned to the business.

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What makes this one different

This is a head-to-head comparison. Mary didn't go from nothing to something. She went from ReadyChat to Realty AI on the same website with the same traffic. The 284% increase in lead flow is a direct, apples-to-apples comparison between two products. That's rare in case studies and far more useful than a before/after where "before" was zero.

42X ROI from a team that measures everything. Mary runs a data-driven operation. She tracks results, evaluates tools rigorously, and cuts what doesn't perform. A 42X return from someone with that mindset is a strong signal.

The FUB integration matters at team scale. GoWylde has multiple agents, a stager, a marketing coordinator, and support staff. Leads flowing directly into Follow Up Boss with conversation summaries means the right person picks up the right lead without Mary becoming a routing bottleneck.

Six figures in closed volume proves sustained performance. This isn't a single lucky lead. It's 6 transactions across a full year, ranging from $619K to $855K, all closed. The system produced consistently, not just once.