Mathew Closed 4 New Deals in 90 Days

Mathew Toussaint didn't follow the typical path into real estate. He spent years in hospitality management, including roles at Marriott International and as Operations Manager at Titan Hospitality Group, where he managed events for 5,000+ people. He also runs SMOOTH Property Management as Director of Owners.

When the pandemic shut down hospitality in 2020, Mathew pivoted. He'd bought his first investment property at 19, had been building a portfolio since, and decided to turn his service background into a real estate career. He joined eXp Realty, launched the TR Group, and hit $55 million in sales within his first three years.

Clients describe him as responsive, honest, and the kind of agent who treats people like family. One seller's home sold in six days while every other listing on the street sat for weeks. The hospitality training shows: Mathew's instinct is to make the experience feel easy, not transactional.

He covers Cambridge, Kitchener, the Greater Toronto Area, and has recently joined the Toronto Regional Real Estate Board to expand his reach.

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The gap

Mathew had a strong website and consistent traffic. People were finding him. But without a system to engage visitors in real time, most of them browsed and left. No conversation. No contact info. No follow-up opportunity.

For an agent who built his reputation on responsiveness and personal service, having a silent website was a contradiction. Mathew needed his online presence to match the experience he delivers in person.

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What Madison did

Realty AI added Madison to Mathew's site. The AI assistant engages every visitor, captures contact details, qualifies intent, and schedules meetings. When a lead is ready, Mathew gets an instant notification.

The notification piece mattered to Mathew. His hospitality background taught him that timing is everything. A guest who waits too long for service doesn't come back. A website visitor who doesn't get a response moves on. Madison made sure the response was instant, every time.

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What 90 days looked like

120 opportunities captured. Four closed deals. 250+ hours of manual follow-up eliminated. 8X return on investment.

For context: Mathew was already producing at a high level through referrals, networking, and his property management connections. These four deals came from website visitors who would have otherwise left without a trace. They were net new business, added on top of everything he was already doing.

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What makes this one stand out

The hospitality lens is real. Mathew doesn't think about lead capture the way most agents do. He thinks about service speed and guest experience. Madison fit because it mirrors how he'd run a front desk: greet everyone, understand what they need, and hand them off to the right person without making them wait.

$55M in three years shows the ceiling. Mathew was already scaling fast. Madison didn't create momentum. It removed a bottleneck in a business that was already accelerating. The four deals in 90 days added fuel, not spark.

The pandemic pivot adds context. Mathew built his real estate career from scratch in 2020. Every tool he adopts is evaluated through the lens of someone who had to build pipeline quickly with no existing client base. Madison passed that test.