Wade Closed 20 New Deals in 12 Months with Realty AI

Wade Kovacic is a second-generation real estate agent who has been selling homes across Durham Region since 2001. His father was an agent for 20+ years before him. Wade covers Whitby, Oshawa, Ajax, Pickering, Clarington, Newcastle, Bowmanville, and Peterborough through Century 21, where he's earned the Centurion Award and ranked in the top 3% of agents in Canada.

His model is different from most agents. Wade offers a 1% listing commission with full service: professional photography, staging, marketing, negotiation, the whole package. His pitch is simple: same service, lower cost, more money in his clients' pockets. Hundreds of homes sold. Millions in transaction volume. A satisfaction-guaranteed cancellation agreement that puts the risk on him, not the seller.

It's a model that generates a lot of website traffic, because people search for low-commission alternatives. The question was always: what happens when they land on the site?

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The problem worth solving

Wade's business was healthy. Referrals, repeat clients, strong local SEO. But he knew his website was underperforming. Visitors were coming in, browsing his listings and service pages, and leaving without making contact.

The math was frustrating. If even a small percentage of those visitors had a real conversation, it would mean more deals. But Wade's schedule didn't allow him to monitor the site and respond to every browser in real time. He needed something that could.

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"People want answers now."

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That one line from Wade captures the whole problem. A potential seller at 10 p.m. on a Thursday doesn't want to fill out a form and wait. They want to know how the 1% commission works, what the process looks like, and whether Wade is the right fit. If they don't get those answers immediately, they move on.

What changed

Wade added Madison, Realty AI's AI assistant, to his website. Madison greets every visitor, handles the initial conversation, answers common questions, qualifies interest, and captures contact details. When a lead is ready, it gets delivered to Wade with full context.

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No changes to his workflow. No extra staff. Just a layer of instant engagement on a site that was already attracting the right audience.

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What a year looked like

Over 12 months, Madison managed 104 conversations and captured 53 new leads. Of those, 20 turned into closed transactions. That's a 22.5% lead-to-closed deal rate, which is well above any industry benchmark for online leads.

The ROI landed at 16X. Wade renewed.

The 1,554 minutes of saved follow-up time (roughly 26 hours) went back into what actually grows the business: client meetings, listing presentations, and the hands-on service that keeps his reviews strong and his referrals flowing.

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"I'm very happy with the service and renewed."

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What makes this one different

Most case studies feature a single early win. Wade's story is about sustained, compounding results over a full year.

The volume model amplifies everything. Wade's low-commission positioning attracts high website traffic from cost-conscious sellers actively searching for alternatives. Madison turns that traffic into conversations at scale.

22.5% close rate is not normal. Online real estate leads typically convert in the low single digits. The difference is qualification. Madison filters out browsers and delivers prospects who are genuinely ready to list or buy.

20 deals is a business within a business. These weren't leads Wade would have gotten otherwise. They were website visitors who would have bounced. Madison turned anonymous traffic into a pipeline that closed 20 transactions in 12 months.