How do you add a chatbot to a mortgage website?

Adding a chatbot to your mortgage website is simple. Most tools give you a small piece of code to paste into your site. You put it on any page where borrowers visit and the chat widget shows up in the corner, ready to talk. You do not need to rebuild your website. The code works with most site builders and CMS platforms, and your marketing team can often do it without a developer. Make sure the tool supports the integrations your team already uses so leads flow into your CRM automatically.

After the code is live, you set up your chat script with the questions the bot will ask and the answers it will give. You can match the bot to your brand colors and voice and pick which pages show the chat. Test the bot on your own before sharing it with visitors to make sure the flow feels natural. Before you commit, it helps to understand how much a mortgage chatbot costs and what is included at each price level.