The Golfi Team
#1 REMAX Team in Canada, #2 Worldwide
+825% increase in lead conversion
200+ qualified opportunities captured
400+ hours saved through automation
Madison engages every visitor, qualifies buyers, sellers, and renters, and delivers opportunities directly to your team.
Madison is built for real estate. Conversations are tailored to your market, listings, and clients to feel natural and relevant.
Most visitors leave within 60 seconds. Madison turns that short window into a qualified conversation.
1
example.com
Step 1
Visitor lands
A buyer lands on your site late at night. Instead of leaving, they're met with an instant greeting that starts the conversation.
2
Madison
2025-02-01
Step 2
Conversation begins
Madison greets them, answers questions, and guides the conversation naturally.
3
Timeline
Budget
Step 3
Qualification in real time
Through natural back-and-forth, Madison uncovers budget, timeline, property type, location, must-haves, and pre-approval status. No forms. No friction.
4
Alex Reivareas
New Lead
555-0123-8212
alex.re@email.com
Chicago, IL
$650K–750K
Step 4
Contact info captured
Name, phone number, and email are collected naturally as part of the conversation, not as a cold form submission.
5
Alex Reivareas
Inbound Lead
Smart routing
Buyer's Agent
Notification: New Contact!
Please follow up with the contact promptly.
Step 5
You get notified instantly
You instantly receive a text and email with a full lead summary: who they are, what they want, their timeline, budget, and the full conversation history.
6
CRM Integration
Step 6
Lead hits your CRM
The lead is pushed directly into your CRM with full conversation history, page tracking, and lead tags. If they booked a meeting, it’s already on your calendar.
Alex Reivareas
New Lead
Contact
555-0123-8212
alex.re@email.com
Visitor Data
Chicago, Illinois
$650K-750K
Summary & Insights
No problem! I have that noted.
When are you hoping to move into your new place?
Also, do you have a specific price-point in mind?
Also I work late ..... I can only see places after 7 PM, does that work?
Budget
Timeline
I'm Alex. Reach me at alex.re@email.com or 555-0123-8212.
What's the best email or number for the team to get in touch?
Contact Info
example.com
Madison
2025-02-01
10:16am
Hi! My name is Madison. I'm Mathew's assistant. How can I help you?
11:41am
Hi I am interested in exploring trying to get a condo in downtown Toronto. Can we book some tours, I wor k late so I can only go after 7pm.
11:42am
Love it, you're in great hands!
Let me connect you with the team, we've got you covered.
11:45am
Awesome, thanks!
Step 1
Visitor lands
A buyer lands on your site late at night. Instead of leaving, they're met with an instant greeting that starts the conversation.
Step 5
You get notified instantly
A text and email hit your phone with a full lead summary: who they are, what they want, their timeline, budget, and the full conversation transcript.
Step 3
Qualification in real time
Through natural back-and-forth, Madison uncovers budget, timeline, property type, neighborhoods, must-haves, and pre-approval status. No forms. No friction.
Step 4
Contact info captured
Name, phone number, and email are collected naturally as part of the conversation, not as a cold form submission.
Hi! Looking for a pet-friendly 2-bed in Liberty Village.
Great choice! Liberty Village has some fantastic options.
Our team can definitely find some options you! I've noted the pet requirement.
Step 2
Conversation begins
Madison greets them, answers questions, and guides the conversation naturally.
Alex Reivareas
Inbound Lead
Notification: New Contact!
Please follow up with the contact promptly.
Buyer's Agent
Step 6
Lead hits your CRM
The lead is pushed directly into your CRM with full conversation history, page tracking, and lead tags. If they booked a meeting, it’s already on your calendar.
CRM Integration
1
example.com
Step 1
Visitor lands
A buyer lands on your site late at night. Instead of leaving, they're met with an instant greeting that starts the conversation.
2
Madison
2025-02-01
Step 2
Conversation begins
Madison greets them, answers questions, and guides the conversation naturally.
3
Timeline
Budget
Step 3
Qualification in real time
Through natural back-and-forth, Madison uncovers budget, timeline, property type, location, must-haves, and pre-approval status. No forms. No friction.
4
Alex Reivareas
New Lead
555-0123-8212
alex.re@email.com
Chicago, IL
$650K–750K
Step 4
Contact info captured
Name, phone number, and email are collected naturally as part of the conversation, not as a cold form submission.
5
Alex Reivareas
Inbound Lead
Smart routing
Buyer's Agent
Notification: New Contact!
Please follow up with the contact promptly.
Step 5
You get notified instantly
You instantly receive a text and email with a full lead summary: who they are, what they want, their timeline, budget, and the full conversation history.
6
CRM Integration
Step 6
Lead hits your CRM
The lead is pushed directly into your CRM with full conversation history, page tracking, and lead tags. If they booked a meeting, it’s already on your calendar.
Alex Reivareas
New Lead
Contact
555-0123-8212
alex.re@email.com
Visitor Data
Chicago, Illinois
$650K-750K
Summary & Insights
No problem! I have that noted.
When are you hoping to move into your new place?
Also, do you have a specific price-point in mind?
Also I work late ..... I can only see places after 7 PM, does that work?
Budget
Timeline
I'm Alex. Reach me at alex.re@email.com or 555-0123-8212.
What's the best email or number for the team to get in touch?
Contact Info
example.com
Madison
2025-02-01
10:16am
Hi! My name is Madison. I'm Mathew's assistant. How can I help you?
11:41am
Hi I am interested in exploring trying to get a condo in downtown Toronto. Can we book some tours, I wor k late so I can only go after 7pm.
11:42am
Love it, you're in great hands!
Let me connect you with the team, we've got you covered.
11:45am
Awesome, thanks!
Step 1
Visitor lands
A buyer lands on your site late at night. Instead of leaving, they're met with an instant greeting that starts the conversation.
Step 5
You get notified instantly
A text and email hit your phone with a full lead summary: who they are, what they want, their timeline, budget, and the full conversation transcript.
Step 3
Qualification in real time
Through natural back-and-forth, Madison uncovers budget, timeline, property type, neighborhoods, must-haves, and pre-approval status. No forms. No friction.
Step 4
Contact info captured
Name, phone number, and email are collected naturally as part of the conversation, not as a cold form submission.
Hi! Looking for a pet-friendly 2-bed in Liberty Village.
Great choice! Liberty Village has some fantastic options.
Our team can definitely find some options you! I've noted the pet requirement.
Step 2
Conversation begins
Madison greets them, answers questions, and guides the conversation naturally.
Alex Reivareas
Inbound Lead
Notification: New Contact!
Please follow up with the contact promptly.
Buyer's Agent
Step 6
Lead hits your CRM
The lead is pushed directly into your CRM with full conversation history, page tracking, and lead tags. If they booked a meeting, it’s already on your calendar.
CRM Integration
Customize the name, avatar, colors, and style. Madison is tailored to your brand and goes live in minutes. No IT needed.
Madison is fully configured to represent your brand, listings, team, and services. It understands your business, so every interaction feels like a conversation with your team.
Madison understands your brokerage’s market. From neighborhoods to market conditions, Madison delivers localized, informed answers that feel natural and relevant.
Your agents know exactly who they're calling and why. Every call starts with the full picture.
Contact Info + Summary
Purchase Timeline
Pre-approval Status
Preferred Location
Property Type
Budget Range
Contact Info + Summary
Exclusive Listing?
Property Details
Motivation
Property Condition
Timeline to List
Contact Info + Summary
Pet / Parking Requirments
# Beds + Baths
Monthly Budget
Lease Length
Move In Timeline
Madison is designed to handle sensitive topics carefully and stay focused on real estate. Built-in guardrails help ensure safe, compliant conversations.
Madison is programmed with fair housing guardrails to help ensure conversations remain inclusive and unbiased. It avoids steering toward or away from protected groups and handles sensitive topics with care.
Madison stays focused on real estate and avoids giving legal advice or discussing topics outside its scope. If a question falls beyond what it can answer, it captures the inquiry and escalates it to your team with full context.
The visitor is the same. The outcome is completely different.
The Contact Form
Name
Jamie S.
jamie@email.com
Message
"Interested in listings"
Good luck with that!
No phone number. No timeline. No budget. No context...
The Madison Conversation
Name
Jamie SoutherlundPhone
950-194-308Interest
4 bedroom homeLocation
Chicago, IllinoisBudget
$650K - $750KTimeline
60 daysPre-approved
YesSummary
Jamie and her partner are relocating from Austin for work and need to be settled within 60 days. She's pre-approved, budget is $650K–$750K, and she's focused on 4-beds with a home office and garage in Lincoln Park or Lakeview. The garage is a hard requirement. Ready to move fast, but prefers text first before any call.
Full conversation transcript
Every conversation starts with the full picture.
From setup to lead capture in under 5 minutes.
Customize for your brand
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You can't be on your website 24/7. Madison can. It handles visitor engagement so you can focus on more showings, negotiations, and closing more deals.
Never miss a lead while you’re offline
Instant text alerts with full lead context
Save 10+ hours per week handling inquiries
Book more meetings on autopilot
Enabling success that scales
Explore teams using Realty AI to capture more leads, improve response times, increase
engagement, and close more deals.
Find out how Realty AI has transformed the lead generation process for top teams.
View Success Stories
“Realty AI helped us increase lead conversion by 85%. It’s been a game changer for our team.”
Bonnie Meisels
Top Agent
“20 new deals captured in my first year with Realty AI. Massive ROI.”
Wade Kovacic
Top 1% Agent
“Within our first 30 days we got a new listing with multiple offers.”
Mary Wylde
Broker & Owner
“I love getting the notification that a new lead is ready to go. Huge value-add for any brokerage.”
Mathew Toussaint
Team Lead
“Madison saves me tons of time by screening leads and providing insights, making it easier to manage my time.”
Jessica Dykes
Top 1% Agent
“We secured a new $660K listing within our first week using Madison. It blew us away.”
Michael Cortesis
Top 1% Team
“We captured 3 new transactions worth over $3.3 million in just a few months using Realty AI.”
Sarah Logue
Broker & Owner, Top 0.1%
“In our first week using Realty AI, we had an engaged seller ready on the phone. That had never happened in 4 years.”
Mark Jensen
Owner & Broker of Record
“It feels like having a personal assistant on my website 24/7, sending me instant notifications so I never miss a potential client.”
Michelle Makos
Broker & Owner
Copy and paste one code snippet. No developer needed. Works with all website providers, from legacy websites to custom builds.
Boost in website conversions
Highly engaged leads per month
Saved per month
New deals per year
FAQs
Everything you'd ask on a sales call, answered right here.
A real estate chatbot engages every website visitor, answers questions, qualifies buyers and sellers, books meetings, and captures leads automatically. Realty AI clients typically see a 2–4X increase in website lead flow.
