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Real Estate Chatbot for Teams

Turn Website Traffic Into Qualified Leads for Your Entire Team

Madison is the best real estate chatbot for teams. She gives every website visitor an immediate response, qualifies them before they reach your agents, and captures then routes them to the right person on your team.

Animated walkthrough: one Madison chatbot on a real estate team's website qualifies a buyer, a seller and a renter, then routes each to the right agent. Each agent receives an email with the lead, and Follow Up Boss is updated with a contact and tags for budget, area and timeline.

Give Agents Better Leads and Time to Handle More

A name, email, and phone number don’t tell an agent whether someone is worth the call. Madison qualifies through the conversation, so buyers arrive with budget, location, and timeline, and sellers arrive with the property, motivation, and timeline.

That removes the admin in front of the call. Nobody has to monitor every chat and qualify each inquiry before an agent can start.

Agents spend the first conversation on the relationship, not on figuring out what the lead wants, so the same team can handle more of the leads that are actually worth pursuing.

88% of all captured leads come from visitors already flagged ready to act. Route them to the right agent before the moment passes.

Contacts

RECENT CONTACTS
Owen
Buyer
Maribel
Renter
Devon
Seller
⌕   Search by name, email, or phoneFilters
NameStatusIntent
Owen Floresowen.flores@gmail.com
NewBuyer
Maribel Cruzmaribel.cruz@yahoo.com
NewRenter
Devon Ngdevon.ng@outlook.com
NewSeller
Sasha Patelsasha.patel@gmail.com
NewBuyer
Trevor Langtrevor.lang@gmail.com
NewOther
Illustrative Realty AI product view with sample contact details.

Route Every Qualified Lead to the Right Person

Capturing the lead is only half the job. The opportunity still needs to reach the right person on your team.

Madison can use information collected during the conversation to route and tag leads based on how your organization operates. That can include factors such as buyer or seller intent, geography, price point, property type, or other qualification criteria.

Instead of every inquiry entering the same queue, your team can build lead distribution into the qualification process.

37% of searching-stage visitors still convert into a captured lead. Route them by intent the moment Madison tags the conversation.

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Qualified by MadisonMatched to your team’s routing rules
LEAD + MATCHING CONDITIONSASSIGNED TO
Dana Whitfield

“I’m looking for a condo downtown.”

Downtown RaleighBuyerCondo
Priya ShahDowntown buyers✓ Routed
Marcus Tate

“I’d like to sell my home in Cary.”

CarySeller
James WilsonCary sellers✓ Routed
Ivy Reyes

“Our budget is $1.2M in North Raleigh.”

North RaleighBuyer$1M+
Sofia ChenLuxury buyers✓ Routed
Your criteria. The right agent. Every time.
Illustrative Realty AI product view with sample contact details.

Fit AI Into Your Process Without Rebuilding It

Your agents keep using the same CRM, making the same calls, and following the same process. Madison works before that first conversation, gathering more information from the people who visit your website.

Along with a name, email, and phone number, your team gets context: what the person is looking for, their budget, preferred location, timeline, and the questions they’ve already asked.

That information arrives through your existing notifications and CRM. Your agents pick up the lead as usual, with more to go on and fewer questions to repeat.

31K+
real conversations shaped what agents need to see.Budget, location, timeline, and the questions already asked land in your existing CRM, so agents start with more context, not a new system to learn.
GmailO

New buyer lead: Dana Whitfield Inbox

M
Madisonto Oak City Realty <leads@example.com>
10:42 AM
Realty AINEW CONTACT

Dana Whitfield

Dana is looking for a 2-bedroom condo near Glenwood South in Downtown Raleigh. Her budget is $800,000 and she hopes to move in three months. She provided contact information for follow-up.

EMAIL
dana@example.com
PHONE
(919) 555-0148
LEAD DETAILS
Lead Type
Buyer
Location
Downtown Raleigh
Price Range
$800,000
Bedrooms
2
Timeline
3 months
↶   Reply→   Forward
Illustrative Realty AI product view with sample contact details.

Customize your Brand and See Every Conversation

Madison should look and sound like your team. Set the branding, markets, specialties, website sources, and instructions for how specific questions and client types should be handled, then test those responses from the dashboard before a prospect sees them.

You also see the conversations themselves. What people ask, what they share, and the context behind each opportunity are visible before the lead reaches an agent.

43% of buyers signal immediate urgency in Q4. See every conversation as it happens and time your follow ups right.

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Realty AIOak City Realty
Context
Additional ContextWebsite Context

About your business

Add information about your team, specialties, and service areas.

MarketsRaleigh, Cary, and North Raleigh.SpecialtiesFirst-time buyers, condos, and luxury homes.Team & instructionsPriya Shah helps downtown buyers. Always ask whether the visitor is already working with another agent.
MadisonReplies in a few seconds

By chatting, you consent to the Privacy Policy.

Do you help first-time buyers in Cary?

Madison

Yes! Oak City Realty helps first-time buyers in Cary. I can connect you with Priya Shah, and we can walk you through the buying process before an agent follows up.

Type your message...
Powered by Realty AI · Privacy · Terms
Illustrative Realty AI product view with sample contact details.
Real estate teams

Meet the leaders securing more qualified leads for their agents

Team leaders use Madison to qualify website visitors, keep leads out of the shared inbox, and put complete profiles in the right hands.

Golfi Team logo

825% Increase in Website Lead Flow. 320+ leads captured. 825% increase from ReadyChat.

Golfi Team

Golfi Team

Rob Golfi, Team Leader

Mathew Toussaint logo

4 New Deals Closed in 90 Days with Realty AI. 120 opportunities captured. 4 deals closed in 90 days.

Mathew Toussaint

Mathew Toussaint

Matthew Toussaint, Team Lead

Sarah Logue logo

3 New Transactions Worth $3.3M in Just a Few Months. 88 qualified opportunities. 3 transactions, $3.3M closed.

Sarah Logue

Sarah Logue

Sarah Logue, Broker of Record

Want to capture more website leads?No contracts.

Run it on live traffic. Prove the lift before you commit.

30 minute demo

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See Madison qualify and assign every team inquiry.

Book a demo and we’ll show you how she keeps leads out of the shared inbox and routes complete profiles to the right agent.

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Popular FAQs

  • 01

    Who is Madison for?

    Teams of roughly 2–10 agents with strong website traffic that need every visitor qualified and assigned instead of dumped into a shared inbox.

  • 02

    How does Madison keep leads from sitting in a shared inbox?

    She qualifies the visitor, then routes a complete profile to the right agent by listing, zip, or tags you set. The CRM record already has an owner.

  • 03

    Can we route by listing, zip, or agent?

    Yes. Oak Hill listing traffic can go to the listing agent, a zip can go to a farm owner, and seller leads can go to an ISA if that is how the team works.

  • 04

    What happens when the whole team is in appointments or its after hours?

    Madison keeps qualifying on the team site. The assigned agent gets the notification with the conversation attached, so coverage does not depend on who is at a desk.

  • 05

    Does Madison replace our team CRM?

    No. The CRM you already check stays the system of record. Madison works to keep the CRM updated so you don't have to.