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Real Estate Chatbot for Solo Agents

Never Miss a Lead Just Because You’re a Team of One

Madison is the best real estate chatbot for solo agents. She answers questions 24/7, qualifies buyers and sellers, and notifies you when qualified leads come in.

Animated walkthrough: a visitor lands on a solo agent’s website, opens Madison, and answers her questions about budget, timeline, reason for moving, name, email, and phone. Madison packages the qualified profile into an email to the agent and creates the contact in their CRM.

Turn After Hours Visitors Into Leads

Website visitors don’t only arrive while you’re working. They show up in the evening, at night, and on the weekend, when you’re off the clock.

Madison covers those hours. She engages visitors, answers their questions, and captures their information so the conversation is waiting for you in the morning instead of going cold overnight.

74%
of qualified conversations end in a captured lead or meeting request.Visitors who engage with Madison rarely leave without a contact, even after hours.
foothillsrealty.com
AFTER HOURS10:42 PMYou’re offline. Madison is online.
MadisonReplies in a few seconds

I know it’s late, but can you help me find a 3-bedroom home in Boise?

Madison

Absolutely! What’s your budget, and when are you hoping to move?

Up to $650,000. Within the next 60 days.

Madison

What’s the best email for your agent to reach you in the morning?

Type your message...

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Capturing leads while you’re off the clock
Illustrative product view. Your next lead doesn’t keep office hours.

Capture More Qualified Leads

A contact form only works if someone stops to fill it out. Most visitors don’t, and the ones who do leave a name, email, and phone number with nothing about what they want.

Madison qualifies through the conversation. While someone is asking about a listing, she can learn their budget, location, timeline, and how serious they are.

⌕   Search by name, email, or phoneSort
CardTableSplit
Alex RiveraSep 28, 2026
Buyer

Relocating for work and looking for a 3-bedroom home in North End. Budget up to $650,000, moving within 60 days.

Jordan BlakeSep 27, 2026
Renter

Looking for a 2-bedroom apartment downtown, move-in within 30 days.

Casey MorganSep 25, 2026
Seller

Interested in listing a home in the Bench neighborhood this spring.

Alex RiveraSep 28, 2026
New
EMAILalex@example.comPHONE(208) 555-0148

Relocating for work and looking for a 3-bedroom home in North End. Budget up to $650,000, moving within 60 days.

Lead type
Buyer
Location
North End, Boise
Price range
Up to $650,000
Bedrooms
3
Timeline
Within 60 days
Motivation
Relocating for work
BuyerRelocatingNorth End
Madison

Hi! I’m Madison, Foothills Realty Group’s assistant. How can I help?

Do you have anything in North End?

We have a few. What’s your budget and timeline?

Up to $650,000, within about 60 days.

Got it. What’s bringing you to Boise?

Relocating for work.

Thanks! What’s the best email to send listings to?

alex@example.com

Illustrative product view. A conversation becomes a complete picture.

Get Notified Immediately the Second a Lead Arrives

A lead that waits in a form or a dashboard is already going cold. The agent who responds first gets a meeting.

Madison texts and emails you the second she captures someone, with the context from the conversation, so you can follow up while they’re still interested.

Your CRM is updated stays in sync instead of waiting on a manual entry.

Short-timeline buyers convert at 84%. The agent who replies first gets the meeting.

Messagesnow
Foothills Realty Group

You have a new buyer lead: Alex is looking in North End. Budget $650k, timeline 60 days.

✉   New contact from your websitenow
Realty AI

Alex Rivera

Alex is relocating to Boise and wants help finding a 3-bedroom home in North End within 60 days.

EMAILalex@example.comPHONE(208) 555-0148
BuyerUp to $650,000North End
Follow Up Boss✓ Synced
Alex RiveraContact created · Buyer · North End
Illustrative product view. The details you need. Wherever you are.

Make Madison Look Like Your Brand

Madison isn’t a generic bot bolted onto your site.

Set her colors to match your brand, swap in your own photo in place of the default assistant graphic, and add your brokerage name, license number, and any required disclosures.

Book a Demo

Madison is Trained on your Business

Madison was built around the conversations agents have every day, so she understands how buyers, sellers and renters interact with you and can answer questions about listings, your market, and your services.

She is tailored to your business, including your specialties, service areas and processes.

60%+ of buyer questions come from just five topics, exactly what Madison is trained to answer.

Book a Demo
Realty AIFoothills Realty Group
Context

About your business

Add information Madison should know about your business.

Markets & credentialsI help buyers and sellers in Boise. I won the RE/MAX Excellence Award three years in a row.
MadisonReplies in a few seconds

By chatting, you consent to the Privacy Policy.

Can you tell me about the agent?

Madison

Your agent helps buyers and sellers in Boise and has won the RE/MAX Excellence Award three years in a row. Are you looking to buy or sell?

Buy a homeSell my homeTalk to agent
Type your message...
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Illustrative product view. Your knowledge. Your voice. Your assistant.
Solo agents

Individual agents closing from their own sites

These agents use Madison to capture and qualify website leads while they are with clients.

Wade Kovacic logo

20 New Deals Closed in 12 Months with Realty AI. 104 conversations handled. 20 deals attributed to Madison.

Wade Kovacic

Wade Kovacic

Wade Kovacic, Broker

Stephen Foster logo

30 Leads Captured in His First 45 Days. 194 qualified opportunities. 40% increase in website conversions.

Stephen Foster

Stephen Foster

Stephen Foster

Regan Pyke logo

2 Listing Leads Worth Over $40K in GCI. 19 qualified opportunities. 45% increase in website conversion.

Regan Pyke

Regan Pyke

Regan Pyke, Top Agent

Want to capture more website leads?No contracts.

Run it on live traffic. Prove the lift before you commit.

30 minute demo

Book A Personalized Demo

30 minutes
No obligation
No commitment
Get started

See Madison cover your site while you are at a showing.

Book a demo and we’ll show you how she qualifies buyers and sellers on your personal brand site, then texts you a complete profile.

Book a demo

Frequently Asked Questions

  • 01

    How do I set up Madison on my website?

    Once your account is configured, Madison is added with a simple script. In most cases you don’t need a developer. If someone already manages your website, you can pass the installation to them.

  • 02

    Can Madison help visitors with specific property or listing questions?

    Yes. Madison can help answer questions about specific properties and conduct live web research when additional listing information is needed. You can also provide specific URLs as website context when there is information you want her to reference.

  • 03

    Can I see the conversations Madison has with my website visitors?

    Yes. Conversations are available through your dashboard, giving you visibility into what prospects are asking, what they’re looking for, and how Madison is interacting with them.

  • 04

    What happens if someone asks an off-topic question?

    Madison keeps the conversation on your business and real estate. She is designed not to engage with unrelated requests.

  • 05

    Can I change Madison as my business grows?

    Yes. You can update your business context, instructions, website sources, branding, and other settings as your services, market, or business change.