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Real Estate Chatbot for Marketing Agencies

Turn your Client's Websites Into Lead Generation Engines

Madison is the best real estate chatbot for marketing agencies. She helps you turn the traffic you already drive for clients into qualified leads that directly increase their GCI.

A marketing agency portfolio of three different client real estate websites. Madison is installed on each client site, qualifies the visitor in chat on budget, timeline and contact details, then emails that client instantly, syncs the contact to their CRM, logs the conversion in GA4 and fires a Zapier automation.
Agency client portfolioThree client websites. One Madison deploy.Switch between the real estate sites your agency builds and grows

Increase Your Client's LTV:CAC Ratio

Madison gives the website visitors you generated through SEO, PPC, content, listings, and social media campaigns an immediate way to engage with your client’s business.

She can answer questions, understand what they’re looking for, and capture their information instead of relying solely on static contact forms.

63%
of website visitors are already searching or ready to act before they start a conversation.
SEOContent & listings
Paid adsPPC campaigns
Social mediaPosts & campaigns
The traffic your agency generates
harborlinerealty.com/listings/harbor-view
HARBORLINE REALTYBuy   Sell   About
CHARLESTON, SC

Coastal homes, local experts

Browse listings
MadisonReplies in a few seconds

I found your Harbor View listing. We need 3 bedrooms.

Madison

What’s your budget, and when are you hoping to move?

Up to $725K. About 90 days. I’m Maya Ellis.

Madison

Thanks, Maya! What’s the best email for the Harborline team to reach you?

Type your message...

Powered by Realty AI · Privacy · Terms

GmailInbox · New message
New buyer lead: Maya EllisMadison · Realty AI → Harborline Realty
Realty AINEW CONTACT

Maya Ellis

EMAIL
maya@example.com
PHONE
(843) 555-0146
LEAD DETAILS
Lead Type
Buyer
Location
Charleston
Price Range
Up to $725,000
Bedrooms
3
Illustrative product view. Agency marketing traffic reaches Harborline Realty, where Madison captures a qualified buyer ready for follow-up.

Make Your Services Harder to Replace

Website design, SEO, PPC, and content are increasingly competitive agency services. Tying your agency to your client’s growth infrastructure directly reduces churn.

Adding a conversational ai lead capture solution gives your agency another way to improve the performance of the websites and traffic you’re already responsible for.

Instead of only helping clients get found, help them do more with the people who find them.

Contact forms lose over half their visitors. Madison keeps 99.9% of conversations engaged to the end.

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Realty AIHarborline Realty

Contacts

8 leads captured Sample data
⌕   Search by name, email, or phoneTable
Eight illustrative leads with contact details, intent, budget, and timeline.
Name / contactIntentBudget / valueTimeline
Maya Ellismaya@example.comBuyer$725,00090 days
Grant Webergrant@example.comSeller$1.1M est.3 months
Avery Chenavery@example.comBuyer$650,00060 days
Jordan Brooksjordan@example.comRenter$2,800/mo30 days
Sam Riverasam@example.comBuyer$540,0006 months
Taylor Reedtaylor@example.comSeller$890K est.This fall
Morgan Leemorgan@example.comBuyer$780,00090 days
Alex Parkeralex@example.comRenter$3,200/mo60 days
Illustrative product view. A contacts table shows eight sample leads with contact information, intent, budget, and timeline, alongside a detailed contact summary.

1 Click Deployment Without the Maintenance

Your agency might manage one real estate website or dozens. Madison can be deployed across all of them effortlessly.

You don’t take on the prompts, infrastructure, integrations, testing, guardrails, optimizations or ongoing maintenance. We handle the technology, so your team isn’t learning a new system or babysitting the chatbot.

Add more value to your retainers without adding another labor-intensive deliverable.

Madison is already live across 1,000+ cities and towns nationwide.

Website settingsharborlinerealty.com
1. Paste your script

Custom code

Footer · Before </body>
<script
  src="https://cdn.realty-ai.com/madison.js"
></script>
Illustrative snippet · Use the embed code from your account.
2. Publish your changes✓ Published
harborlinerealty.com✓ Live
Coastal homes,
local experts.
Need help? Happy to help.Ask me anything
Madison

Realty AI handles the prompts, infrastructure, and ongoing maintenance.

Illustrative product view. Paste a single script into website settings and publish to make Madison live.

Marketing Data That Puts Itself to Work

Connect Google Analytics 4 and Madison keeps every contact updated with marketing data, including the campaign that brought them in, the pages they viewed and the listings they came back to.

Connect Zapier to use this data to run personalized automations.

Create content around what your client’s audience actually searches for, send follow-ups that mention the listing a lead viewed, and trigger drip campaigns based on their engagement.

72% of conversations reference an exact address or a named neighborhood. That’s hyper-local data your automations can act on.

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Google Analytics 4Sends campaign and page data to Madison
Connected
Maya EllisHarborline Realty
Updated just now
Source
Google Ads · Charleston waterfront
Pages viewed
Harbor View listing (3 visits)
Last visit
Today, 8:42 AM
Chat intent
Buyer · $725K · 90 days
ZapierRuns automations from contact data
  • Email
    Follow-up sent to MayaHarbor View plus 2 similar waterfront listings
    Sent 9:00 AM
  • Content
    Blog draft createdWaterfront Living in Charleston for buyers under $750K
    Ready to review
  • Task
    Agent reminder setCall Maya if she opens the email twice
    Triggered by opens
Illustrative product view. Google Analytics 4 updates a contact profile with campaign and browsing data, and Zapier triggers a follow-up email, a content draft, and an agent task.

Every Chatbot is Tailored To your Client's Business

The luxury team in Miami shouldn’t have the same AI assistant as the first-time buyer specialist in Chicago.

Each chatbot is unique because it pulls from that client’s own brand guidelines, so the voice, positioning, and rules of the business carry into every conversation.

This allows your agency to deliver a personalized experience while working from the same repeatable underlying platform.

15 behavioral and market signals shape every Madison conversation. No two clients get the same bot.

Agency client portfolioOne platform. A tailored bot for each client.
Realty AIClient bot
Harborline Realtyharborlinerealty.com
Charleston, SC

Brand configuration

GeneralContextInstructions
MadisonReplies in a few seconds

By chatting, you consent to the Privacy Policy.

Do you work waterfront homes near the harbor?

Madison

Yes. Harborline Realty specializes in coastal & waterfront homes around Charleston. I can connect you with the right agent.

Waterfront homesSell my homeTalk to an agent
Type your message...
Powered by Realty AI · Privacy · Terms
Illustrative product view. An agency portfolio of three client websites. Each client gets its own Madison brand configuration for color, market, specialties, and guidelines, shown next to a chat preview in that client’s voice.

Want to capture more website leads?No contracts.

Run it on live traffic. Prove the lift before you commit.

30 minute demo

Book A Personalized Demo

30 minutes
No obligation
No commitment
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Turn the websites you grow into lead generation channels.

Book a demo and see how Madison turns the traffic you already generate into conversations, qualified leads, and follow-up opportunities.

Book a demo

Frequently Asked Questions

  • 01

    Can we deploy Madison across multiple client websites?

    Yes. Madison can be deployed across multiple websites, making it possible to incorporate conversational lead capture across the real estate websites your agency manages.

  • 02

    Can we test a client’s chatbot before launching it?

    Yes. Madison can be tested directly from the dashboard, allowing you to review responses and refine the client’s context and instructions before adding it to their live website.

  • 03

    Does Madison work with different real estate website platforms?

    Madison is added to the website through a script, making it possible to deploy without rebuilding the client’s existing website around the chatbot.

  • 04

    Can clients see the leads and conversations Madison generates?

    Yes. Conversations and captured opportunities can be viewed through the dashboard, giving visibility into how visitors are interacting with Madison.

  • 05

    How do we onboard a new real estate client?

    We spin up a new bot for the client and send you the script to install on their website. Custom instructions, branding, business context, and qualification requirements are then added for that client.