FAQ | Realty AI

Question 1

What is Realty AI?

Accepted Answer

Realty AI is an AI-powered assistant built specifically for real estate businesses. Madison engages website visitors instantly, answers questions, qualifies prospects, books meetings, and captures leads automatically. On average, Realty AI helps agents and brokerages convert 2–4x more website traffic into qualified leads.

Question 2

What makes Realty AI different from other AI chatbots?

Accepted Answer

Realty AI is built specifically for real estate workflows. Madison understands buyer, seller, recruiting, mortgage, and leasing conversations out of the box while integrating directly into your website and CRM. Most teams get Realty AI live in less than 5 minutes.

Question 3

Will the chatbot sound robotic or scripted?

Accepted Answer

No. Madison is designed to have natural, conversational interactions that adapt based on the visitor's questions, intent, and behavior on your website.

Question 4

Can Realty AI help increase website lead conversion?

Accepted Answer

Yes. Madison is optimized to engage visitors within 3 seconds of landing on your website. This matters because nearly 1 in 2 visitors leave within the first 10 seconds if they do not quickly find what they are looking for. Our clients typically see a 2–4x increase in website lead capture.

Question 5

Does Realty AI work for both individual agents and large brokerages?

Accepted Answer

Yes. Realty AI powers over 2,500 teams across North America, from individual agents to large enterprise brokerages and multi-office organizations.

Question 6

How much does Realty AI cost?

Accepted Answer

Pricing depends on website traffic, integrations, workflows, and business size. Realty AI offers flexible monthly plans for agents, teams, brokerages, and enterprise organizations.

Question 7

How long does it take to set up Realty AI?

Accepted Answer

Most Realty AI setups take less than 5 minutes. Simply add a short code snippet to your website.

Question 8

Does Realty AI work with any website provider?

Accepted Answer

Yes. Realty AI works with virtually all real estate website providers, from 20+ year old legacy websites to modern custom-built platforms.

Question 9

Do I need a new website to use Realty AI?

Accepted Answer

No. Realty AI integrates directly into your existing website without requiring a redesign or migration.

Question 10

Can I customize the chatbot's branding, colors, and messaging?

Accepted Answer

Yes. Branding, colors, prompts, welcome messages, and chatbot behavior can all be customized.

Question 11

Can the conversation flow and qualification questions be customized?

Accepted Answer

Yes. Conversation flows, qualification logic, prompts, and workflows can all be tailored to your business goals.

Question 12

Will Realty AI slow down my website?

Accepted Answer

No. Realty AI is designed to load efficiently without negatively impacting the user experience.

Question 13

Do you have contracts?

Accepted Answer

No. Plans are month-to-month, with no long-term contract. You can cancel anytime.

Question 14

Does Madison work on social media or WhatsApp?

Accepted Answer

Madison runs on your website, including landing pages behind ads and portals. It does not capture WhatsApp, Instagram, or Facebook DMs. Point that traffic to a Madison page so the conversation and the lead record live in one place.

Question 15

How does my team get notified about new leads?

Accepted Answer

Madison texts and emails your team the moment a qualified lead is captured, with a summary of the conversation. The lead is already tagged in your CRM, so you know who they are, what they want, and how to follow up.

Question 16

Is Realty AI secure?

Accepted Answer

Yes. Realty AI uses industry-standard security practices and securely stores data using AWS infrastructure.

Question 17

Who owns the conversation and lead data?

Accepted Answer

Clients retain full ownership of their lead and conversation data. Realty AI does not sell or share client data with third parties. The only use of data is in an aggregated, anonymized, and non-personally identifiable format for internal analytics, product improvement, benchmarking, and reporting.

Question 18

Can brokerages customize AI guardrails and behavior?

Accepted Answer

Yes. Realty AI supports customizable prompts, workflows, qualification logic, and behavioral guardrails.

Question 19

Can Realty AI follow brokerage compliance rules?

Accepted Answer

Yes. Realty AI supports fair housing compliant workflows and can align with brokerage communication policies and operational requirements.

Question 20

How does Madison handle incorrect or outdated information?

Accepted Answer

If Madison is uncertain about a question, she can redirect the conversation, capture contact information, and notify your team for personalized assistance.

Question 21

What support is included with Realty AI?

Accepted Answer

Realty AI includes onboarding support, setup guidance, technical assistance, and ongoing platform support.

Question 22

Do you help with setup and onboarding?

Accepted Answer

Yes. Our team helps guide clients through installation, onboarding, customization, and launch.

Question 23

How quickly can your team make chatbot updates or changes?

Accepted Answer

Most updates and configuration changes can be completed quickly depending on the request.

Question 24

Can I monitor conversations and chatbot performance?

Accepted Answer

Yes. Realty AI includes conversation monitoring and performance visibility so teams can review engagement activity.

Question 25

Does Realty AI provide training for teams and brokerages?

Accepted Answer

Yes. Realty AI provides onboarding and training to help teams maximize adoption and results.

Question 26

What happens if I need technical support?

Accepted Answer

Our support team is available to help with troubleshooting, integrations, and platform support at admin@realty-ai.com.

Question 27

How quickly does Realty AI engage new website visitors?

Accepted Answer

Madison is optimized to engage visitors within 3 seconds of landing on your website. While these settings can be adjusted, fast engagement is important since nearly 1 in 2 visitors leave within the first 10 seconds.

Question 28

Can the chatbot have human-like conversations?

Accepted Answer

Yes. Madison creates natural conversations that adapt dynamically based on the visitor's questions and intent.

Question 29

Does Realty AI answer questions 24/7?

Accepted Answer

Yes. Realty AI engages visitors around the clock, including evenings, weekends, and holidays. Over 40% of all inquiries happen after hours.

Question 30

Can Realty AI engage visitors without feeling intrusive?

Accepted Answer

Yes. Madison is designed to create helpful engagement without overwhelming visitors, and the experience can be customized to fit your brand.

Question 31

Does Realty AI support multiple languages?

Accepted Answer

Yes. Realty AI can support multilingual conversations depending on your setup and configuration.

Question 32

What information can Realty AI collect from leads?

Accepted Answer

Madison typically captures names, emails, phone numbers, timelines, pricepoint, motivations, preferences, locations, seller information, and more.

Question 33

What makes a lead "qualified"?

Accepted Answer

Qualification is based on factors like timeline, budget, property interest, motivation, and engagement level during the conversation.

Question 34

Can the chatbot prioritize high-intent leads?

Accepted Answer

Yes. Realty AI can identify and prioritize high-intent opportunities based on qualification signals and conversation behavior.

Question 35

Can Realty AI capture leads after hours?

Accepted Answer

Yes. Many website visitors browse and submit inquiries after hours, and Madison helps ensure those conversations are captured instantly. Over 40% of all inquiries happen after hours.

Question 36

What happens if a visitor does not provide contact information?

Accepted Answer

Even without contact information, Realty AI can still identify visitor intent and provide valuable engagement insights.

Question 37

Does Realty AI integrate with my CRM?

Accepted Answer

Yes. Realty AI integrates with many popular CRMs and also supports custom integrations through APIs and automation workflows.

Question 38

Which CRMs and platforms does Realty AI support?

Accepted Answer

Realty AI supports integrations with platforms including Follow Up Boss, Sierra Interactive, BoldTrail, Zapier, and many other CRM systems.

Question 39

Can Realty AI notify the right team automatically?

Accepted Answer

Yes. Madison can notify the appropriate team based on the type of lead or conversation, such as recruiting, buyer, seller, mortgage, or leasing inquiries.

Question 40

Does Realty AI sync full conversation history into our CRM?

Accepted Answer

Yes. Conversation summaries and lead context can sync directly into CRMs automatically.

Question 41

What happens when Madison can't answer a question?

Accepted Answer

If Madison does not know the answer, she can naturally capture contact information, pass the lead to your team, and notify the appropriate member for personalized assistance.

Question 42

Can Realty AI trigger workflows or automations?

Accepted Answer

Yes. Realty AI supports workflows and automations through CRM integrations, APIs, and platforms like Zapier.

Question 43

Which CRMs does Realty AI integrate with?

Accepted Answer

Realty AI integrates with a wide range of CRMs and marketing platforms across real estate, mortgage, recruiting, and property management industries.

Question 44

Does Realty AI work with Follow Up Boss, Sierra Interactive, and BoldTrail?

Accepted Answer

Yes. Realty AI supports integrations with Follow Up Boss, Sierra Interactive, BoldTrail, and many other CRM platforms.

Question 45

Does Realty AI support custom CRM integrations?

Accepted Answer

Yes. Realty AI supports custom integrations through APIs, automation tools, and custom workflows.

Question 46

What information gets pushed into the CRM?

Accepted Answer

Realty AI can sync contact information, conversation summaries, budgets, timelines, motivations, preferences, and qualification data automatically.

Question 47

What happens if a lead already exists in our CRM?

Accepted Answer

Realty AI can support workflows that check for existing contacts and handle lead updates appropriately depending on the CRM setup.

Question 48

Does Realty AI support Zapier integrations?

Accepted Answer

Yes. Realty AI supports Zapier integrations to help connect workflows across multiple systems and platforms.

Question 49

What is a real estate chatbot?

Accepted Answer

A real estate chatbot engages every website visitor, answers questions, qualifies buyers and sellers, books meetings, and captures leads automatically. Realty AI clients typically see a 2–4X increase in website lead flow.

Question 50

What can a real estate chatbot do for agents?

Accepted Answer

Madison engages visitors, answers listing questions, books meetings, qualifies prospects, captures leads, and notifies the appropriate team automatically.

Question 51

Will AI replace real estate agents?

Accepted Answer

No. Realty AI helps automate repetitive tasks like lead engagement and qualification so agents can spend more time on conversations, showings, negotiations, and closing deals.

Question 52

Does the chatbot integrate with my CRM?

Accepted Answer

Yes. Realty AI integrates with popular CRMs and supports custom integrations. Lead details, conversation summaries, budgets, timelines, motivations, and preferences can all sync automatically. Visit our integrations page to learn more.

Question 53

Is there a ChatGPT for real estate agents?

Accepted Answer

General AI tools like ChatGPT are useful for general inquiries, but Realty AI is purpose-built for real estate websites, lead conversion, qualification, and CRM automation.

Question 54

Are real estate chatbots actually worth it? What ROI can I expect?

Accepted Answer

Many teams using Realty AI see significantly more qualified conversations, improved response times, and fewer missed opportunities. Research also shows that 47% of buyers and 59% of sellers hired the first agent they spoke with. Visit our success stories to see real results.

Question 55

What is a mortgage chatbot?

Accepted Answer

A mortgage chatbot engages website visitors, answers financing questions, qualifies borrowers, books meetings, and captures leads automatically. Realty AI clients typically see a 2–4X increase in website lead flow.

Question 56

What can a mortgage chatbot do?

Accepted Answer

Madison can answer affordability questions, collect borrower information, capture timelines and budgets, and book mortgage consultations automatically.

Question 57

Is there an AI mortgage broker?

Accepted Answer

AI can support mortgage conversations and qualification, but licensed mortgage professionals still handle advice, approvals, and client relationships.

Question 58

Will AI replace loan officers, processors, and underwriters?

Accepted Answer

AI can automate repetitive workflows, but human expertise, compliance oversight, and relationship management remain critical in the mortgage process.

Question 59

Are mortgage chatbots CFPB-compliant?

Accepted Answer

Realty AI supports customizable guardrails and workflows so mortgage teams can align conversations with their compliance and operational requirements.

Question 60

How does a mortgage chatbot help loan officers generate leads?

Accepted Answer

Madison engages mortgage inquiries instantly, captures borrower information, and books consultations automatically, including after-hours leads.

Question 61

What is a real estate recruiting chatbot?

Accepted Answer

A recruiting chatbot engages every agent prospect, answers recruiting questions, qualifies candidates, books meetings, and captures recruiting leads automatically. Realty AI clients have seen up to an 85% increase in website lead conversions.

Question 62

What can a real estate recruiting chatbot do for a brokerage?

Accepted Answer

Madison can answer recruiting questions, qualify agents based on experience, location, and timeline, and notify recruiting teams automatically.

Question 63

How does a recruiting chatbot qualify real estate agent prospects?

Accepted Answer

The chatbot can ask about current brokerage, license status, experience, market area, and timeline for making a move.

Question 64

Can a recruiting chatbot reach agents via text and email automatically?

Accepted Answer

Yes. Realty AI can support automated notification workflows across email and SMS depending on your setup.

Frequently Asked Questions