Plug Madison Into Everything You Already Use

One script tag, every CRM, and full integration. Madison fits into your existing stack and helps move leads through your pipeline from day one.

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Website connection

Whatever powers your site, Madison works with it

Simply copy and paste one code snippet. No developer needed. Compatible with legacy websites to custom builds.

Copy paste install

Go live with a single script tag

Paste one line of code into your site. Madison starts working instantly, pre-configured and ready to go in five minutes.

Built for every real estate website

Madison works with all real estate website providers and can be deployed across multiple websites at once.

Madison always knows what page she's on

Madison processes on-page context so conversations stay relevant to what visitors are viewing.

CRM integration

Madison gets the lead, your CRM gets the deal

Every qualified lead syncs to your CRM in real time with the full conversation, intent, timeline, budget, and motivation attached.

Built for the tools real estate teams already use

Native integrations for Bold Trail, Follow Up Boss, Lofty, Sierra Interactive, and more.

Custom web hooks

Using a custom solution? We've got you covered

Use custom webhooks to push leads into any internal or custom-built systems seamlessly.

Full context

Every lead arrives with the full context, timeline, budget, and motivation

Capture deeper lead insights including page URL, UTM source, conversation history, and more.

Zapier connection

Connect to thousands of apps in a couple clicks

Zapier's got it covered for whatever isn't native

Get the most out of your marketing

Your ads bring the click.
Madison proves the ROI.

Madison automatically sends qualified lead and booking events directly to GA4.

Direct connections

Capture the exact page every lead came from

Every lead arrives with the full URL attached, whether it came from a listing page, blog post, or paid landing page.

Capture the exact page every lead came from

Full context

Send conversation events directly to GA4

Track key events like conversations started, contact captures, and bookings in Google Analytics 4 to optimize campaigns for real conversions.

Send conversation events directly to GA4

Custom web hooks

Every lead includes source, medium, and campaign attribution

Madison reads UTM parameters automatically so your team knows which ads, emails, and campaigns drive real conversations.

CRM integrations

Feed the CRM your team already lives in

Madison qualifies website visitors, then syncs complete profiles into Follow Up Boss, Bold Trail, Sierra Interactive, and Lofty, or routes them through Zapier and custom webhooks when your stack is custom.

Follow Up Boss

Action Plans and auto-text from a conversation

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Bold Trail

Smart CRM drip from a conversation, not views

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Sierra Interactive

IntelliSearch traffic as complete Sierra contacts

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Lofty

Smart Plans from conversation notes, not a blank record

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Zapier

Zaps with a complete profile, not an empty form

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Custom Webhook

Complete profiles POSTed to your endpoint

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Website integrations

Madison sits on the website you already run

One script tag. No rebuild. Compatible with WordPress, Sierra Interactive, MoxiWorks, GoDaddy, Wix, BoldTrail, Lofty, Luxury Presence, InCom, Union Street Media, and custom sites.