Custom WebhookSynced
Aaron KwokNew contact · tags and notes attachedReal Estate Chatbot for Custom Webhook
POST Complete Profiles to the Systems You Already BuiltMadison is the best real estate chatbot for a custom webhook because she POSTs qualified leads, with contact details, tags, and context, straight to your URL. No CMS plugin, no Zapier tax.
Animated walkthrough: Madison qualifies a visitor on the Meridian Property Co. website, capturing budget, timeline and contact details, then hands the finished lead to Custom Webhook.
POST Complete ProfilesTo Your Endpoint
Custom stacks do not have a Follow Up Boss plugin. Madison can POST qualified website leads to the webhook URL you provide so internal systems receive the lead without a native CRM connector.
Your engineering team keeps the destination. Madison keeps qualification and the website conversation.
Book a DemoSend the Full Story:History, Tags, Fields
The payload can include contact details plus intent, budget, timeline, tags, and notes so downstream systems are not reconstructing the inquiry from a form post.
You decide how that JSON maps into your database, routing rules, or internal tools.
Capture Overnight TrafficWith No Manual Export
Overnight conversations can still POST to your endpoint. Internal dashboards and queues stay current without a morning CSV.
Madison keeps engaging the visitor. Your system keeps the record.
Book a DemoYour System Staysthe Source of Truth
Madison sits on the website you already run. Use a webhook when the stack is custom-built. Use Zapier when the next app is Slack or Sheets.
Use native CRM connections when the team already lives in Follow Up Boss, Bold Trail, Sierra, or Lofty.
Custom Webhook customers
Teams already feeding Custom Webhook from Madison
These customers use Madison to qualify website visitors and sync complete profiles into Custom Webhook.
7 New Transactions in Their First Month with Realty AI. 7 transactions in month 1. 60%+ visitor conversion.
Carla Browne
Carla Browne, President
85% Increase in Website Leads in the First 30 Days. 85% more leads. 450+ conversations monthly.
Ryan Hartlen
Ryan Hartlen, Managing Broker
745 New Leads Captured in Their First 6 Months. 745 leads in 6 months. 300 consumer + 445 recruiting.
Matthew Mueller
Matthew Mueller, IT Director
450% Increase in Lead Flow After Switching to Realty AI. 40+ qualified leads per month. 450% increase in lead flow.
Kristal Amador
Kristal Amador, CMO
85 New Opportunities in Their First Month with Realty AI. 85 opportunities in month 1. Multiple transactions in 60 days.
Aaron Hanchett
Aaron Hanchett, IT Director
A Mortgage Application Secured in His First Week. 16.5% lead-to-application rate. Paid for itself week one.
Barry Porter
Barry Porter, Mortgage Specialist
Built in
And Madison keeps working after the conversation
Qualification, routing, branding, and reporting are included, not add-ons.
Madison keeps working after the chat so the right person gets the lead with the context they need.
After Hours Lead Qualification
Qualify overnight visitors with intent, budget, and timeline before your team is back online.
Lead Routing & Tagging
Route qualified leads with tags into the CRM you already run.
Custom Branding & Avatar
Match Madison’s colors, avatar, and greetings to your brand.
Organizational Architecture
Run dedicated assistants across sales, leasing, recruiting, and mortgage.
Custom Context & Instructions
Ground answers in your listings, markets, and guardrails.
Appointment Scheduling
Book meetings and showings against the calendar you already use.
Multi Lingual
Qualify website visitors in the language they already use.
Conversational Analytics
Turn every website chat into summaries, intent signals, and usable insight.
Analytics Dashboard
Monitor conversations, leads, and pipeline performance in one place.
Want to capture more website leads?No contracts.
Run it on live traffic. Prove the lift before you commit.
30 minute demo
Book A Personalized Demo
Get started
See Madison qualify traffic and POST it to your webhook.
Book a demo and we’ll show you a complete profile hitting your endpoint overnight, without a morning CSV.
Book a demoPopular FAQs
- 01
Who is a custom webhook for?
Teams running internal or custom-built systems that should receive a complete profile (contact details, tags, and conversation context) without a native CRM connector or a Zapier tax.
- 02
What does Madison POST to our endpoint?
The payload can include contact details, intent, budget, timeline, tags, and conversation context. You map those fields into your own database or routing rules.
- 03
Does a webhook replace Follow Up Boss or another CRM?
No. Use native CRM connections when your team already lives in Follow Up Boss, Bold Trail, Sierra, or Lofty. Use a webhook when the destination is custom-built.
- 04
Do we need a developer to use a custom webhook?
Someone on your side needs an endpoint that can receive the POST. Madison can be installed on the website without a developer. Mapping the payload into your system is your engineering work.
- 05
Can after-hours conversations still POST to our webhook?
Yes. Overnight qualified leads can still POST to your endpoint so internal queues stay current without a morning export.
