745 New Leads Captured in Their First 6 Months.

Century 21 Scheetz is a major brokerage in the Midwest, and their ambition matches their scale. They're building agent ranks, growing their consumer market share, and managing two very different audiences simultaneously.

The challenge was that consumer leads and recruiting leads require completely different conversations. A buyer looking for a home in Indianapolis needs a different engagement than a licensed agent considering a brokerage switch.

Without a system that could handle both audiences intelligently, they were losing leads from both groups. Visitors arrived, didn't get the right conversation, and left. Scale meant more visitors, but also more missed opportunities.

They needed a platform that could manage both streams simultaneously, at volume, with the right context for each audience.

Realty AI deployed Madison across Century 21 Scheetz's digital properties with two distinct configurations: one for consumer real estate conversations (buyers and sellers) and one for recruiting conversations (prospective agents).

Each deployment was fully customized for its audience. The consumer assistant engaged visitors about their real estate needs, timeline, and contact details. The recruiting assistant engaged prospective agents about their experience, current brokerage, and interest in making a move.

Both systems ran simultaneously and autonomously, feeding leads into the brokerage's follow-up workflow with full context on who each person was and what they were looking for.

For a brokerage growing on two fronts at once, Madison became the infrastructure that made it possible.

In their first six months with Realty AI, Century 21 Scheetz captured 745 total leads: 300 consumer leads and 445 recruiting leads. The system managed 2,100+ conversations with no manual oversight required.

The recruiting stream alone generated 60-80 new agent leads per month, representing a consistent pipeline of prospective agents for their growth program.

"We've generated 60-80 recruitment leads per month since using Realty AI." — Matthew Mueller, Century 21 Scheetz

With 500+ hours of administrative time saved, the leadership team could focus on converting leads rather than managing the lead capture process. Madison did the intake so the team could do the work.