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Looking to buy in Elmwood?Erin DoyleBuyer · $540K · 60 daysQualified
Real Estate Chatbot for Brokerages
Secure More Qualified Leads Across Your Entire PortfolioMadison is the best real estate chatbot for brokerages. She gives you a consistent way to engage, qualify, capture and route website leads to the right agents across all your websites.
One Realty AI dashboard for a brokerage, reporting contacts, conversations and messages across every website it runs, broken out by site. From that one place Madison is pushed to three different websites — a real estate site, a property management site, and an agent recruiting site — each in its own colours. Every lead she captures lands in one CRM, assigned to the agent who owns that desk, and is logged as a conversion in one Google Analytics 4 property.
Get More From Every Dollar of Marketing Spend
Your brokerage already invests in SEO, paid ads, and social media marketing to bring people to the site. Madison engages those visitors 24/7 and answers their questions.
She qualifies through the conversation. Buyers can share budget, location, timeline, and property preferences. Sellers can share the property, motivation, and timeline.
Agents start with that context instead of chasing a name, email, and phone number.
5,000,000 Canadians have already had a conversation with Madison.
SEOOrganic search
Paid adsSearch campaigns
Social mediaPosts & campaigns
Your marketing brings them here
summitrealty.com
SUMMIT REALTYBuy Sell Agents
HOMES FOR SALE
Find your next home
Search listingsTo: sales@example.com
NEW CONTACTErin Doyle
LEAD DETAILS- Lead Type
- Buyer
- Location
- Elmwood
- Price Range
- $540,000
- Bedrooms
- 3
Route Every Qualified Lead Across Your Brokerage Automatically
A qualified lead only becomes valuable when it reaches the right person.
Madison can use information gathered during the conversation to help route and tag opportunities based on how your brokerage operates.
Leads can follow different paths based on factors such as location, lead type, price point, property type, or other qualification criteria.
33%
of budget-qualified conversations fall in the $500k to $800k range.Route leads by price point, location, and timeline the moment Madison tags them, so the right office gets the right opportunity.
Qualified, tagged, and sent to the right agent
MadisonCaptures intent, location, budget, and timeline
1. Lead tagged2. Routed by location & specialty
Erin Doyle
Priya NelsonBuyer specialist
Elmwood✓ Assigned
Marcus Tate
Ben CarterListing specialist
South End✓ Assigned
Ivy Reyes
Jamie LewisRental specialist
Dilworth✓ Assigned
The assigned agent receives the contact details, tags, and conversation summary.
Deploy AI Assistants Across all your Agent Sites'
Your brokerage already has the websites, CRM, and process agents use to manage leads. Adding AI shouldn’t mean a new way of operating or a platform they have to learn.
Madison deploys on the sites you already run and handles the conversation before the handoff. Agents don’t configure the bot, write prompts, or learn a new AI system, they just pick up a qualified lead.
Adoption is picking up a prepared lead in the CRM they already use. No new login, no training, and nothing different in their day.
Madison has already exchanged 250,000 messages across live deployments, all on one platform.
One brokerage · Three agent websites · Madison on every site
priya.summitrealty.com✓ Live
Priya NelsonSummit Property GroupElmwoodFind your home in Elmwood
MadisonI’m Priya’s assistant.
How can I help?
How can I help?
ben.summitrealty.com✓ Live
Ben CarterSummit Property Group
South EndYour next chapter in South End
MadisonI’m Ben’s assistant.
How can I help?
How can I help?
jamie.summitrealty.com✓ Live
Jamie LewisSummit Property Group
DilworthMake yourself at home in Dilworth
MadisonI’m Jamie’s assistant.
How can I help?
How can I help?
Added to the websites your agents already use. Leads reach their existing workflow.
One Platform for Every Brokerage Application
A brokerage website isn’t only buyer and seller traffic. Recruiting candidates, renters, and property management inquiries land on the same sites and across the rest of your portfolio.
Madison can run as different chatbots on different websites and companies you operate. A recruiting chatbot answers agent questions and qualifies candidates. A property management chatbot engages renters and leasing prospects. The same platform covers mortgage and the other conversations your brokerage already has.
Each chatbot keeps its own context, instructions, and routing, so the right team gets the lead without a different product for every site or use case.
70%
of property conversations are single family or condo, and Madison tracks every category across your sites.
Summit Property GroupOne brokerage. Madison across every service.
Real estateAbout your business
Help buyers and sellers explore listings and neighborhoods.
Information to captureBudget, location, property type, and timeline
Connect visitors withResidential sales teamMadisonReplies in a few seconds
By chatting, you consent to the Privacy Policy.
We’re looking for a 3-bedroom home in Elmwood.
Madison
I can connect you with a Summit agent. What’s your budget, and when are you hoping to move?
Control How AI Represents Your Brokerage
When AI communicates under your brokerage’s brand, you need control over how it behaves.
Give Madison context about your brokerage, markets, services, specialties, and processes. Add website URLs she should reference and additional instructions around what she should discuss, avoid, or do in specific situations.
Your team can test Madison directly from the dashboard before deployment, helping you refine responses before she interacts with potential clients.
Ready-to-act visitors abandon the conversation 0% of the time. Test what Madison says before she represents your brand.
Summit Property GroupContext
Additional ContextWebsite Context
About your business
Add information about your business, specialties, and service areas.
MarketsElmwood, South End, and Dilworth.SpecialtiesFirst-time buyers and families relocating to the area.Our people & servicesPriya Nelson helps buyers in Elmwood. Our mortgage team helps clients explore financing options.
MadisonReplies in a few seconds
By chatting, you consent to the Privacy Policy.
We’re buying our first home in Elmwood. Can your team help?
Madison
Absolutely! Summit works with first-time buyers in Elmwood. I can connect you with Priya Nelson, and our mortgage team can help you explore financing options.
Real estate brokerages
Brokerages already qualifying traffic and feeding agents better leads
Brokerage leaders use Madison to cover more sites, keep branding consistent, and route complete profiles to the right agents and offices.
A $566K Listing Captured, Closed, and Double-Sided. Director of Sales, RE/MAX Professionals
Mike Legault
Mike Legault
520 New Opportunities Generated in 12 Months. 520 leads generated. 2,250+ conversations. 500+ hours saved.
Louise Stephens
Louise Stephens, Director of Career Development
450% Increase in Lead Flow After Switching to Realty AI. 40+ qualified leads per month. 450% increase in lead flow.
Kristal Amador
Kristal Amador, CMO
Built in
And Madison keeps working after the conversation
Qualification, routing, branding, and reporting are included, not add-ons.
Madison keeps working after the chat so the right person gets the lead with the context they need.
After Hours Lead Qualification
Qualify overnight visitors with intent, budget, and timeline before your team is back online.
Lead Routing & Tagging
Route qualified leads with tags into the CRM you already run.
Custom Branding & Avatar
Match Madison’s colors, avatar, and greetings to your brand.
Organizational Architecture
Run dedicated assistants across sales, leasing, recruiting, and mortgage.
Custom Context & Instructions
Ground answers in your listings, markets, and guardrails.
Appointment Scheduling
Book meetings and showings against the calendar you already use.
Multi Lingual
Qualify website visitors in the language they already use.
Conversational Analytics
Turn every website chat into summaries, intent signals, and usable insight.
Analytics Dashboard
Monitor conversations, leads, and pipeline performance in one place.
Want to capture more website leads?No contracts.
Run it on live traffic. Prove the lift before you commit.
30 minute demo
Book A Personalized Demo
Get started
See Madison qualify traffic across your brokerage sites.
Book a demo and we’ll show you how she covers the brokerage site and agent sites, keeps branding consistent, and routes complete profiles by office.
Book a demoFrequently Asked Questions
- 01
Can Madison support multiple offices and markets?
Yes. Madison can be configured around different organizational requirements, and additional bots can be created when separate offices, markets, websites, or brands require their own configurations.
- 02
Can Madison be deployed across multiple brokerage websites?
Yes. Madison can be deployed across multiple websites, allowing brokerages with multiple digital properties to create a consistent AI-assisted lead capture experience.
- 03
Can we control which members of our organization manage Madison?
Your Madison deployment can be structured around the people responsible for managing your organization’s website lead experience rather than requiring every agent to operate the chatbot individually.
- 04
Can Madison support multiple languages?
Madison can be configured based on the languages and markets your brokerage serves. Our team can review your specific language requirements during implementation.
- 05
How does implementation work for a large brokerage?
Implementation is based on your existing websites, organizational structure, qualification requirements, routing logic, integrations, and desired configurations. Our team works with you to determine how Madison should fit into your existing lead process before deployment.
- 06
Can we start with one website or office before expanding?
Yes. A brokerage can begin with a more focused deployment and expand Madison across additional websites, offices, or configurations as needed.
- 07
Can Madison handle high volumes of simultaneous conversations?
Yes. Madison can engage multiple website visitors simultaneously, allowing your brokerage to respond to inbound demand without requiring an available agent for every initial conversation.