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Back to Case Studies

Case Study

520 New Opportunities Generated in 12 Months.

Top 1% in Canada

Louise Stephens portrait

Louise Stephens, Director of Career Development

520 leads generated. 2,250+ conversations. 500+ hours saved.

Madison delivers results

+385%

Increase in Website Leads

2,250+

Conversations Managed

500+

Hours Saved

Book a Demo Today
May 29, 20262 min read

Customer Spotlight

Louise Stephens logo

About

REMAX Centre is Central Ontario's largest REMAX brokerage with over 1,200 agents across multiple offices. Ranked among the top brokerages in Canada for…

Years in Business

40+

Brokerage

Company
REMAX
Type
Brokerage
Location
Ontario

Technology

Website
Boldtrail
CRM
Boldtrail
Deployment
1 Site

Product

Real Estate

Summary

Challenge

RE/MAX Centre needed a scalable solution to increase lead generation across their brokerage websites while providing incremental opportunities for their agents. They wanted a tool deployable across multiple sites without significant management overhead.

Solution

Realty AI deployed Madison across RE/MAX Centre's brokerage websites, creating a unified system to engage visitors, qualify leads, and distribute opportunities to agents, handling consumer lead capture and recruiting conversations.

Results

  • 520 new opportunities generated in 12 months
  • 2,250+ website conversations managed
  • +385% increase in website lead volume
  • 500+ hours of admin time saved
  • Multi-site deployment across brokerage
  • Incremental leads distributed to agents
  • Recruiting conversations automated
  • Scalable across 1,100+ agent network
1.

Challenge: Scale Without a Scalable Lead System

RE/MAX Centre is not a small operation. As Ontario's largest RE/MAX brokerage with over 1,100 agents, they operate at a scale that most real estate businesses never reach.

Their websites were generating traffic, but converting that traffic into incremental leads for agents was inconsistent. Without a unified engagement system, opportunities were being missed across multiple sites.

The brokerage needed a solution that could scale with them, handle consumer lead capture and recruiting conversations simultaneously, and distribute qualified opportunities without adding overhead.

Any tool they adopted needed to work across multiple websites, integrate with existing workflows, and deliver results that agents could actually act on.

2.

Solution: Brokerage-Wide AI Deployment

Realty AI deployed Madison across RE/MAX Centre's brokerage websites, creating a centralized engagement layer that worked across all their locations and digital properties.

Madison handled consumer lead capture and recruiting conversations simultaneously, qualifying every visitor and routing them to the right department. Whether buying, selling, or joining the brokerage, Madison handled the first conversation.

The system required minimal management overhead. Once deployed, Madison ran autonomously, generating and organizing leads for agents and recruiters without requiring a dedicated team to monitor it.

For a brokerage of their scale, the value was in the consistency. Every website, every visitor, every hour of the day, the same professional engagement.

3.

Results: 520 Leads and 500+ Hours Saved

In 12 months, Realty AI generated 520 new opportunities for RE/MAX Centre, powered 2,250+ website conversations, and contributed to a 385% increase in website lead volume.

The platform also saved over 500 hours of administrative time that would have been spent manually managing inquiries, routing leads, and following up on unqualified contacts.

"It's great. These are incremental opportunities and leads that we can now provide to our agents and offices." — Louise Stephens, Director of Career Development, RE/MAX Centre

For a brokerage of their size and ambition, Realty AI provided exactly what they needed: a scalable, consistent system that turned digital traffic into real opportunities for agents across the network.

It's great. These are incremental opportunities and leads that we can now provide to our agents and offices.

Louise Stephens
Louise StephensLouise Stephens, Director of Career Development

Louise Stephens | Louise Stephens, Director of Career Development

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