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The visitor journey

Here's what happens when Madison is live on your site

Most visitors leave within 60 seconds. Madison uses that window to engage, qualify, and route.

She tags the lead so you know who they are, what they want, and how to follow up.

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  1. 01Installation

    Install with a snippet

    Paste one script tag onto your site. Madison is live in minutes.

    No redesign, no IT project, and no waiting on a developer sprint.

    1 line of code5 min setupNo technical overhead

    yoursite.com

    <script type="module">
 import Chatbot from "https://cdn.jsdelivr.net/gh/realty-ai-org/RealtyAIChat@main/dist/web.js"
 Chatbot.init({
   userID: "your-id"
 });
</script>

    Copy and Paste

  2. 02Engagement

    Engages every visitor

    Madison greets every visitor, answers their questions, and keeps the conversation useful even after hours.

    She shares general market trends and information so people stay on the page instead of bouncing.

    Answer every questionGeneral market trendsFully customizable

    What's the market looking like right now?

    Inventory is still tight and prices have held steady this year. I can share general market trends while we figure out what you're looking for.

    Are homes sitting longer than they used to?

    Days on market have eased a bit compared with last spring, so buyers usually have a little more room to look.

  3. 03Qualification

    Captures the qualifications that matter

    Through natural back-and-forth, Madison captures budget, timeline, and enhanced qualifications like schedule, must-haves, and pre-approval.

    No forms. No friction. Visitors keep talking while you collect what your team needs to follow up.

    BudgetTimelinePre-approval

    Alex Reivareas

    Captured lead

    Qualified

    Name

    Alex Reivareas

    Buyer / Seller

    Buyer

    Email

    alex.re@email.com

    Phone

    555-0123-8212

    Location

    Liberty Village

    Budget

    $650–750K

    Timeline

    Spring

  4. 04Routing

    Routes and tags the lead

    The lead hits your CRM with conversation history and tags, so you know who they are, what they want, and how to follow up.

    Your team also gets a text and email the moment the lead is captured.

    Text notificationEmail notificationCRM updated

    Alex Reivareas

    Qualified buyer

    New Lead

    555-0123-8212

    alex.re@email.com

    Liberty Village

    $650K–750K

    Spring move-inAfter 7 PMPre-approved

    Smart routing

    Buyer's Agent

    Notification: New contact

    Tagged and ready to follow up.

    Synced to CRM

See it in action

Watch Madison work on a live website

The same conversation from the steps above, playing out on a real site.

Click to watch the full demo and see how Madison greets, qualifies, and routes on live traffic.

yoursite.com

Built in

And Madison keeps working after the conversation

Qualification, routing, branding, and reporting are included, not add-ons.

Madison keeps working after the chat so the right person gets the lead with the context they need.

After Hours Lead Qualification

Qualify overnight visitors with intent, budget, and timeline before your team is back online.

Lead Routing & Tagging

Route qualified leads with tags into the CRM you already run.

Custom Branding & Avatar

Match Madison’s colors, avatar, and greetings to your brand.

Organizational Architecture

Run dedicated assistants across sales, leasing, recruiting, and mortgage.

Custom Context & Instructions

Ground answers in your listings, markets, and guardrails.

Appointment Scheduling

Book meetings and showings against the calendar you already use.

Multi Lingual

Qualify website visitors in the language they already use.

Conversational Analytics

Turn every website chat into summaries, intent signals, and usable insight.

Analytics Dashboard

Monitor conversations, leads, and pipeline performance in one place.

Four areas

Madison is trained for four different conversations

Buyers, renters, borrowers, and candidates do not need the same questions. A generic chatbot treats them like they do.

You deploy a unique assistant for real estate, leasing, mortgage, and recruiting so each visitor is qualified and routed to the right team.

Real Estate

Madison engages buyers and sellers on your site with listing and market context you approve.

She captures budget, timeline, and intent, then routes a tagged lead to the right agent.

Leasing

Renters get answers on availability, pricing, and touring without waiting on a form.

Madison collects move-in date, budget, and bedroom needs, then sends a complete profile to your leasing team.

Mortgage

Borrowers can explore purchase, refinance, or pre-approval without a long intake form.

Madison qualifies affordability and timeline, then routes the conversation to a loan officer.

Recruiting

Candidates get a structured conversation instead of a career form that never gets finished.

Madison screens experience and timeline, then routes the people worth talking to your recruiting team.

Popular FAQs

  • 01

    Do you handle follow-up by text or email?

    Madison texts and emails your team the moment a qualified lead is captured, with a summary of the conversation.

    The lead is already tagged in your CRM, so you know who they are, what they want, and how to follow up. Long-term nurture stays in the tools you already use.

  • 02

    How can I track my leads?

    Madison includes a custom dashboard for conversations and lead activity, and everything syncs to your CRM.

    Native integrations include Follow Up Boss, Sierra Interactive, and BoldTrail, or use a webhook or Zapier to send data anywhere. Conversations can be tagged and routed, and you get a text and email the moment a lead comes in.

  • 03

    Does Madison work on social media or WhatsApp?

    Madison runs on your website, including landing pages behind ads and portals. It does not capture WhatsApp, Instagram, or Facebook DMs.

    Point that traffic to a Madison page so the conversation and the lead record live in one place.

  • 04

    Who gets the most benefit from Madison's capture system?

    Teams and brokerages with existing website traffic see the biggest lift, especially if they pay for ads or miss after-hours inquiries.

    Solo agents benefit too when they are in showings and cannot pick up. If visitors already land on your site, Madison is built to capture more of them.

  • 05

    What results can I expect?

    Teams typically see 2–4× more qualified leads from the same traffic, and an average 286% increase in website conversions.

    Results depend on your volume and how quickly you follow up. The case studies above show what that looks like for teams who already made the switch.

  • 06

    Can I modify Madison to match my brand colors and tone?

    Yes. You can match Madison's name, avatar, colors, and tone to your brand.

    Train it on your listings, bios, and FAQs so the conversation sounds like your team, not a generic bot.

  • 07

    Do you have contracts?

    No. Plans are month-to-month, with no long-term contract.

    You can cancel anytime.

Get started

Ready to turn your website into your best lead source?

Book a demo and we will walk through Madison on your own traffic, from install to routing.

See how she greets visitors, captures qualifications, and sends the lead to the CRM you already use.

Book a demo