Handle More Leads Close More Deals
Every conversation, contact, and lead flows directly into your CRM so your team can focus on closing, not chasing.
Your team gets leads.Madison handles the workflow.
Bring your leads, conversations, and pipeline together in one place.
Full conversation history
Every interaction is saved and searchable, so your team always has full conversation context.
Automatic lead routing
Automatically route leads to the right team members while tracking performance.
Performance dashboard
Monitor leads, conversations, and pipeline performance from one centralized dashboard.
Handle every opportunity with easebuilt for your team
Madison has a plug-and-play lead management system built to keep your team organized from first conversation to close.
Centralize
Every lead, every conversation,all in one place
Live performance dashboards, full conversation history, and one-click lead drill-downs give your team complete visibility into every opportunity.
1,248
Contacts
3,891
Conversations
12.4K
Messages sent
248h
Time saved
Performance dashboard
Recent activity
Smart assignment
Conversation history
Integrate
Your stack, connected
Connect Madison to the tools your team already uses. Sync leads, conversations, and activity automatically across your workflow.
CRM Integration
Every lead, conversation, and contact syncs directly into your CRM. No manual exports or zaps to maintain.
Track ad performance
Connect Madison lead events directly to Google Ads and Analytics to see which campaigns drive real conversations, not just clicks.
Plug into the tools you already pay for
Set up in minutes with native integrations for major property CRMs and Google Ads. No engineers required.
Route & organize
The right lead to the right agent, automatically
Automatically route leads based on location, team, or lead type while keeping notifications and ownership clear across your organization.
Multiple teams, one place
Run separate workflows for real estate, property management, recruiting, and more.
Trigger
Notified
Team management
Notifications, your way
Responsible
One operating system for every lead your team handles
From first conversation to closed deal, Madison gives your team a single source of truth with clean hand-offs and no dropped leads.
One unified inbox
Role-based permissions
Smart filters and search
Flexible bot settings
We built Madison for the challenges
real estate teams face
Designed to help teams engage visitors, qualify intent, and convert more opportunities.
Engage Visitors
Engages every single website visitor 24/7 to ensure no opportunities are missed.
Manage Conversations
Qualify buyers, sellers, and renters through natural conversation.
Book Meetings
Book meetings directly into your calendar with our easy integration.
Capture Contact Info
Capture contact details and lead insights automatically.
Send Instant Alerts
Receive instant notifications via text and email as soon as a new lead is captured.
CRM Integration
Automatically send leads directly into your CRM with our simple integration.
Live on your website in 5 minutes
Copy and paste one code snippet. No developer needed. Works with all website providers, from legacy websites to custom builds.
FAQs
Your questions & real answers
Everything you'd ask on a sales call, answered right here.
Does Realty AI integrate with my CRM?
Yes. Realty AI integrates with many popular CRMs and also supports custom integrations through APIs and automation workflows.