Custom Context & Instructions for a Real Estate Chatbot
Keep Every Answer Grounded in the Facts You ApproveCustom context and instructions keep Madison grounded in the listings, markets, and rules you approve. Visitors get real answers, not generic real estate filler.
Ground Answers inPages You Approve
Madison does not invent HOA fees or availability. Custom context points her at the listing, seller, and team pages you already publish.
Add URLs in Website Context so answers stay on your inventory, not a generic model of real estate.
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Set the Tone,Hand-Offs, and Limits
Additional instructions control voice, qualification, and when to hand a question to your team. Neighbor, legal, and mortgage advice stay with licensed humans.
You can tell her what to avoid: steering, protected-class questions, or anything that is not a property fact.
After Hours,She Still Answers
Late-night listing questions still use the pages and rules you set. If the answer is not in context, she captures contact and hands off instead of guessing.
Match that grounded voice to your site with custom branding and avatar.
Book a DemoHand Off What Needsa Licensed Human
Madison qualifies and answers from approved facts. She does not give legal, mortgage, or fair housing advice.
The conversation stays attached so your team sees what she was allowed to say, and what she passed to you.
Agents and teams already winning with Madison
Real estate professionals use Madison to qualify website visitors and hand complete profiles to the systems they already run.
A $566K Listing Captured, Closed, and Double-Sided. Director of Sales, RE/MAX Professionals
Mike Legault
Mike Legault
3 New Transactions Worth $3.3M in Just a Few Months. 88 qualified opportunities. 3 transactions, $3.3M closed.
Sarah Logue
Sarah Logue, Broker of Record
Replaced PPC with SEO + AI and Closed a $570K Buyer in 90 Days. 325 opportunities. $570K buyer closed in 90 days.
Jerry Henriks
Jerry Hendriks, Broker of Record
20 New Deals Closed in 12 Months with Realty AI. 104 conversations handled. 20 deals attributed to Madison.
Wade Kovacic
Wade Kovacic, Broker
30 Leads Captured in His First 45 Days. 194 qualified opportunities. 40% increase in website conversions.
Stephen Foster
Stephen Foster
2 Listing Leads Worth Over $40K in GCI. 19 qualified opportunities. 45% increase in website conversion.
Regan Pyke
Regan Pyke, Top Agent
Want to capture more website leads?No contracts.
Run it on live traffic. Prove the lift before you commit.
Book A Personalized Demo
See Madison answer from your pages, then hand off what is not a property fact.
Book a demo and we’ll show you website context, additional instructions, and when she passes a question to your team.
Book a demoPopular FAQs
- 01
Who is custom context and instructions for?
Agents, teams, and brokerages that want answers grounded in their listings, markets, and guardrails, not a generic model of real estate.
- 02
What is website context versus additional instructions?
Website context is the pages she is allowed to reference. Additional instructions are the rules: tone, qualification, what not to say, and when to hand off.
- 03
Can we tell Madison what not to say?
Yes. You can require property facts only, block steering, and send legal, mortgage, or neighbor questions to your team.
- 04
Does she invent answers when context is missing?
No. If the answer is not in your approved pages or instructions, she captures contact and hands off instead of guessing.
- 05
Can we update context after she is live?
Yes. Add or remove pages and instructions as listings and policies change. You do not need a rebuild to update what she is allowed to say.
