Case Study
Top 1% in Canada

Wade Kovacic, Broker
104 conversations handled. 20 deals attributed to Madison.
Madison delivers results
16x
ROI
53
Leads Captured
1,554
Minutes Saved
Summary
Wade had built a strong referral business over 20 years, but his website wasn't converting visitors. With more buyers and sellers browsing online, he needed a way to engage every visitor and qualify interest without adding to his already packed schedule.
Wade deployed Madison on his website to engage every visitor, answer questions instantly, and capture lead information around the clock. Madison turned passive traffic into qualified opportunities without manual effort.
Wade Kovacic has spent over 20 years building a Century 21 award-winning practice in Durham Region. The numbers speak for themselves: hundreds of closed transactions, millions in sales volume, and a reputation strong enough that most of his business comes from past clients and referrals.
But the digital landscape has shifted. More buyers and sellers start their search online, scrolling listings late at night, comparing agents from their phones. Wade's website was getting traffic, but visitors were leaving without leaving a name.
The challenge wasn't lack of expertise or local market knowledge. It was time. Wade couldn't manually engage every late-night browser, answer every quick question, or qualify every casual inquiry. He needed a system that worked when he didn't, without losing the personal touch that built his business in the first place.
He wanted a solution that could do three things at once: greet every visitor instantly, capture qualified leads, and stay out of his way during the workday so he could focus on serving clients in escrow.
Wade partnered with Realty AI and deployed Madison, the AI assistant built specifically for real estate. Madison sat on his website and greeted every visitor the moment they landed, asking the right questions, qualifying intent, and capturing contact details in real time.
The integration was simple. No new platform to learn, no extra workflows to manage. Madison worked in the background, contextualized to Wade's market and his way of working, ready to engage day or night.
What made the deployment fit Wade's business was the timing. Madison surfaced leads at the moment they were ready to be contacted, so Wade could pick up the phone with full context already in hand. No cold openings, no guessing what someone wanted.
For an agent who built his career on personal relationships, the goal wasn't to replace conversations. It was to make sure the right conversations actually happened.
In his first year with Madison, Wade captured 53 new leads and managed 104 total conversations on autopilot. The conversion rate from conversation to qualified contact landed above 50 percent, far higher than his previous web forms ever delivered.
Twenty of those leads turned into closed transactions. Multi six-figures in closed volume, all from website visitors who would have otherwise left without a name. Madison handled the first touch, the qualifying questions, and the timing, so Wade could pick up the phone already knowing what the client needed.
"People want answers now, Madison has them." — Wade Kovacic
He renewed the service and continues using Madison as a quiet, always-on extension of his business. For an agent of Wade's caliber, the value isn't in flashy features. It's in the leverage. Madison gave him a way to scale his website's lead capture without adding hours to his week, so he can spend more time doing what he does best: closing deals.
People want answers now — Madison has them. I'm very happy with the service and renewed.

Wade Kovacic | Wade Kovacic, Broker
We love making a difference to our customers.
Explore what Realty AI can do for your business