Custom Branding & Avatar for a Real Estate Chatbot
Make Madison Feel Like Part of Your BrandCustom branding and avatar makes Madison look and sound like your team, from the first hello to the captured lead. Your brand stays consistent while qualification runs quietly behind the scenes.
Match YourBrand Colors
Customize Madison’s colors to match your website, brokerage, and existing brand identity. From the moment visitors open the chatbot, the experience feels connected to the website they are already browsing.
Instead of adding a generic chat widget that looks separate from your site, Madison can fit naturally into the digital experience your team has already built.
Book a Demo
Choose Your OwnAvatar
Upload a custom avatar that represents your team, brokerage, or brand. You can use a team member, branded character, logo, or another visual that fits how you want Madison presented to website visitors.
This gives you control over who visitors feel like they are interacting with while keeping the conversational experience consistent across your website.
CustomizeConversation Starters
Choose the suggested questions visitors see when they first open Madison. Use conversation starters to highlight common buyer and seller questions, property searches, home valuations, specific services, or other actions important to your team.
These prompts make it easier for visitors to start a conversation while helping guide them toward the information and next steps they are most likely looking for.
Book a DemoCreate CustomPopout Messages
Create custom messages that appear while visitors browse your website and encourage them to start a conversation. Popouts can be tailored around your audience, services, market, or lead generation goals.
Instead of waiting for visitors to find and open the chatbot themselves, Madison can proactively introduce herself and give them a relevant reason to engage.
Control HowMadison Communicates
Provide additional instructions that define how Madison should respond and handle different types of conversations. Your team can establish custom rules, preferred messaging, guardrails, and other instructions that reflect how you want visitors to be engaged.
This gives you more control over the conversational experience while Madison continues answering questions, qualifying visitors, and capturing lead information.
Book a Demo
Ground Madisonin Your Website
Add specific website URLs for Madison to reference when answering visitor questions. These pages can provide additional context around your listings, services, markets, team, or other information that is important to your business.
Combined with your additional business context, this helps Madison provide answers that reflect your actual website and organization rather than relying on a generic understanding of real estate.
Agents and teams already winning with Madison
Real estate professionals use Madison to qualify website visitors and hand complete profiles to the systems they already run.
A $566K Listing Captured, Closed, and Double-Sided. Director of Sales, RE/MAX Professionals
Mike Legault
Mike Legault
3 New Transactions Worth $3.3M in Just a Few Months. 88 qualified opportunities. 3 transactions, $3.3M closed.
Sarah Logue
Sarah Logue, Broker of Record
Replaced PPC with SEO + AI and Closed a $570K Buyer in 90 Days. 325 opportunities. $570K buyer closed in 90 days.
Jerry Henriks
Jerry Hendriks, Broker of Record
20 New Deals Closed in 12 Months with Realty AI. 104 conversations handled. 20 deals attributed to Madison.
Wade Kovacic
Wade Kovacic, Broker
30 Leads Captured in His First 45 Days. 194 qualified opportunities. 40% increase in website conversions.
Stephen Foster
Stephen Foster
2 Listing Leads Worth Over $40K in GCI. 19 qualified opportunities. 45% increase in website conversion.
Regan Pyke
Regan Pyke, Top Agent
Want to capture more website leads?No contracts.
Run it on live traffic. Prove the lift before you commit.
Book A Personalized Demo
See Madison match your brand while she qualifies website visitors.
Book a demo and we’ll show you colors, avatar, starters, and how she still captures complete lead profiles.
Book a demoPopular FAQs
- 01
Can I use my own photo, logo, or custom avatar?
Yes. You can upload your own photo, logo, or custom avatar so Madison fits your brand. We also provide default avatars that have demonstrated strong conversion rates, so you can use a proven option if you do not need something custom.
- 02
Can different teams, offices, or websites have different branding?
Yes. Branding is associated with each individual Madison chatbot. If you need different branding for separate teams, offices, brands, or websites, we can spin up additional custom bots for each experience.
- 03
Can Madison be deployed across multiple websites?
Yes. Madison can be deployed across multiple websites, making it easy for brokerages and organizations managing several sites to use the same platform across their digital presence.
- 04
Can I change Madison’s branding after she is live?
Yes. You can update Madison’s avatar, colors, conversation starters, popout messages, context, and instructions as your brand, website, or strategy evolves.
- 05
Can Madison match our brand voice and communication style?
Yes. You can provide custom context and instructions that guide how Madison communicates and handles conversations. This can include what your team specializes in, topics to avoid, how to handle certain client requests, and specific guidance unique to your market or area.
- 06
Can we test Madison’s responses before going live?
Yes. Your dashboard includes a testing window where you can chat with Madison and test her responses right away. You can see how she handles different questions and adjust her context or instructions before website visitors interact with her.
- 07
Can we preview our chatbot branding before publishing it?
Yes. You can configure Madison’s appearance and experience before deploying her to your website, giving your team a chance to review how the chatbot fits with your brand before going live.
