Conversational Analytics for a Real Estate Chatbot
Turn Every Chat Into a Summary Your Team Can Act OnConversational analytics turns every chat into a summary, an intent signal, and a source URL. Your team knows what to do next before the first call.
Turn Every ChatInto a Summary
A raw transcript is not a brief. Conversational analytics writes what they asked, what they qualified as, and what to do next.
Your team opens a summary instead of scrolling a log before the first call.
Book a DemoKeep Intent and SourceAttached to the Lead
Asking for price, asking for an agent, and the listing page they came from stay on the profile with qualification fields.
This is not a standalone BI warehouse. Madison does not sell conversation data. Your CRM stays the record.
Agents and teams already winning with Madison
Real estate professionals use Madison to qualify website visitors and hand complete profiles to the systems they already run.
Want to capture more website leads?No contracts.
Run it on live traffic. Prove the lift before you commit.
Book A Personalized Demo
See a chat become a summary, then open it from the analytics dashboard.
Book a demo and we’ll show you intent signals, listing source, and how the profile still lands in your CRM.
Book a demoPopular FAQs
- 01
Who is conversational analytics for?
Agents, teams, and brokerages that want every website chat to leave a summary, intent signal, and source, not just a transcript.
- 02
Is this a standalone BI warehouse?
No. Madison does not sell conversation data, and this is not a BI product. Your CRM stays the record. Summaries attach to the lead.
- 03
What stays attached besides the transcript?
A readable summary plus intent, budget, timeline, and the page or listing they came from, including UTM source when it is present.
- 04
Can we see which listing started the chat?
Yes. Source URL and listing page stay on the profile so follow-up knows which property they asked about.
- 05
How do summaries help after hours?
Overnight chats notify you with a summary, so morning follow-up is not a scavenger hunt through a raw log.













