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Conversational Analytics for a Real Estate Chatbot

Turn Every Chat Into a Summary Your Team Can Act On

Conversational analytics turns every chat into a summary, an intent signal, and a source URL. Your team knows what to do next before the first call.

Turn Every ChatInto a Summary

A raw transcript is not a brief. Conversational analytics writes what they asked, what they qualified as, and what to do next.

Your team opens a summary instead of scrolling a log before the first call.

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Keep Intent and SourceAttached to the Lead

Asking for price, asking for an agent, and the listing page they came from stay on the profile with qualification fields.

This is not a standalone BI warehouse. Madison does not sell conversation data. Your CRM stays the record.

Customer stories

Agents and teams already winning with Madison

Real estate professionals use Madison to qualify website visitors and hand complete profiles to the systems they already run.

Mike Legault logo

A $566K Listing Captured, Closed, and Double-Sided. Director of Sales, RE/MAX Professionals

Mike Legault

Mike Legault

Mike Legault

Sarah Logue logo

3 New Transactions Worth $3.3M in Just a Few Months. 88 qualified opportunities. 3 transactions, $3.3M closed.

Sarah Logue

Sarah Logue

Sarah Logue, Broker of Record

Jerry Henriks logo

Replaced PPC with SEO + AI and Closed a $570K Buyer in 90 Days. 325 opportunities. $570K buyer closed in 90 days.

Jerry Henriks

Jerry Henriks

Jerry Hendriks, Broker of Record

Wade Kovacic logo

20 New Deals Closed in 12 Months with Realty AI. 104 conversations handled. 20 deals attributed to Madison.

Wade Kovacic

Wade Kovacic

Wade Kovacic, Broker

Stephen Foster logo

30 Leads Captured in His First 45 Days. 194 qualified opportunities. 40% increase in website conversions.

Stephen Foster

Stephen Foster

Stephen Foster

Regan Pyke logo

2 Listing Leads Worth Over $40K in GCI. 19 qualified opportunities. 45% increase in website conversion.

Regan Pyke

Regan Pyke

Regan Pyke, Top Agent

Want to capture more website leads?No contracts.

Run it on live traffic. Prove the lift before you commit.

30 minute demo

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See a chat become a summary, then open it from the analytics dashboard.

Book a demo and we’ll show you intent signals, listing source, and how the profile still lands in your CRM.

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Popular FAQs

  • 01

    Who is conversational analytics for?

    Agents, teams, and brokerages that want every website chat to leave a summary, intent signal, and source, not just a transcript.

  • 02

    Is this a standalone BI warehouse?

    No. Madison does not sell conversation data, and this is not a BI product. Your CRM stays the record. Summaries attach to the lead.

  • 03

    What stays attached besides the transcript?

    A readable summary plus intent, budget, timeline, and the page or listing they came from, including UTM source when it is present.

  • 04

    Can we see which listing started the chat?

    Yes. Source URL and listing page stay on the profile so follow-up knows which property they asked about.

  • 05

    How do summaries help after hours?

    Overnight chats notify you with a summary, so morning follow-up is not a scavenger hunt through a raw log.