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Back to Case Studies

Case Study

825% Increase in Website Lead Flow.

Top 1% in Canada

Golfi Team portrait

Rob Golfi, Team Leader

320+ leads captured. 825% increase from ReadyChat.

Madison delivers results

825%

Increase in Lead Flow

320+

New Leads Captured

16X

Return on Investment

Book a Demo Today
May 29, 20262 min read

Customer Spotlight

Golfi Team logo

About

The Golfi Team is the #1 REMAX team in Canada, led by Rob Golfi. Operating across Southern Ontario, they are recognized as one of the highest-performing real…

Years in Business

40+

Brokerage

Company
REMAX
Type
Team
Location
Ontario

Technology

Website
Sierra Interactive
CRM
Follow Up Boss
Deployment
2 Sites

Product

Real EstateProperty Management

Summary

Challenge

ReadyChat was generating only 8-10 leads per month for the Golfi Team's website. As Canada's #1 REMAX team and the #2 REMAX Team Worldwide, that level of performance was completely misaligned with their traffic and market position.

Solution

Realty AI replaced ReadyChat with Madison, fully integrated with Sierra Interactive, and within 15 minutes of launch had already captured the first qualified lead from the Golfi Team's website.

Results

  • 825% increase in lead flow vs ReadyChat
  • 320+ new leads captured
  • First qualified lead in 15 minutes of launch
  • ReadyChat fully replaced
  • 16X return on investment
  • Seamless Sierra Interactive integration
  • Canada's #1 RE/MAX team now fully automated
  • Previous provider generating 8-10 leads/month replaced
1.

Challenge: ReadyChat Generating 8-10 Leads Per Month

The Golfi Team is not a typical real estate team. Led by Rob Golfi, they have earned the title of Canada's #1 RE/MAX team through an extraordinary track record of results across Southern Ontario.

Their website traffic matched that reputation. Thousands of visitors every month, high brand recognition, and a market position that attracted serious buyers and sellers to their digital properties.

But ReadyChat was only converting that traffic into 8-10 leads per month. For a team operating at their level, with their volume of traffic, that performance was completely indefensible.

They needed a replacement that could actually perform at the scale their website demanded. A tool that could engage every visitor, qualify their intent, and deliver consistent lead volume that matched their market position.

2.

Solution: Madison + Sierra Interactive Integration

Realty AI replaced ReadyChat with Madison across the Golfi Team's website, fully integrated with their Sierra Interactive CRM. Every lead captured by Madison was automatically pushed into Sierra Interactive with full conversation context.

The setup was fast and the results were immediate. Within 15 minutes of launching Madison, the team had already captured their first qualified lead. The system was working before Rob had finished reviewing the configuration.

Madison engaged every visitor the moment they landed, asking the right questions, qualifying intent, and capturing contact details. Sierra Interactive received every lead in real time, so the team could follow up without delay.

For a team that runs at scale and moves fast, the speed of setup and the immediacy of results matched the way they operated.

3.

Results: 825% More Leads, 320+ Captured

After switching from ReadyChat to Realty AI, the Golfi Team saw an 825% increase in lead flow from their website. Where ReadyChat had been producing 8-10 leads per month, Madison generated 320+ new leads in the months that followed.

The platform delivered a 16X return on investment, and every lead that came through was automatically organized in Sierra Interactive, ready for the team to act on immediately.

"Within 15 minutes of launching Madison, our team captured a qualified lead." — Rob Golfi

For Canada's #1 RE/MAX team, Realty AI delivered what ReadyChat never could: lead volume that actually reflected the scale and reputation of the brand they had spent years building.

Within 15 minutes of launching Madison, our team captured a qualified lead.

Golfi Team
Golfi TeamRob Golfi, Team Leader

Golfi Team | Rob Golfi, Team Leader

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