The Best Real Estate Chatbot for a Custom Website
Madison is the best real estate chatbot for a custom website because she installs with one script tag on the site you already host. No CMS plugin, no template provider.
Install With OneScript Tag
Custom real estate sites are often React, WordPress-adjacent, or fully hand-built. Madison does not need a CMS plugin. One script tag sits on the custom website you already host.
No rebuild, no new CMS, and no requirement that your stack match a template provider.
Book a DemoSend Complete ProfilesTo Your CRM or Webhook
If your team lives in a native CRM, Madison can sync there. If the destination is internal, she can POST a complete profile to a custom webhook.
The custom website stays the front door. Your system stays the record. Madison qualifies the visit in between.
Go live on your Custom website site with one script tag
Paste a single line of code. No plugin stack, no rebuild, and no developer required for the website install. Madison starts qualifying visitors in minutes on the Custom website site you already run.
Agents already running Madison on Custom website
These customers use Madison on their Custom website site to answer listing questions and route complete profiles to their CRM.
20 New Deals Closed in 12 Months with Realty AI. 104 conversations handled. 20 deals attributed to Madison.
Wade Kovacic
Wade Kovacic, Broker
A $566K Listing Captured, Closed, and Double-Sided. Director of Sales, RE/MAX Professionals
Mike Legault
Mike Legault
7 New Transactions in Their First Month with Realty AI. 7 transactions in month 1. 60%+ visitor conversion.
Carla Browne
Carla Browne, President
85% Increase in Website Leads in the First 30 Days. 85% more leads. 450+ conversations monthly.
Ryan Hartlen
Ryan Hartlen, Managing Broker
A Mortgage Application Secured in His First Week. 16.5% lead-to-application rate. Paid for itself week one.
Barry Porter
Barry Porter, Mortgage Specialist
2 New Transactions in Her First Month with Realty AI. 25 opportunities captured. 2 transactions in month one.
Dawn Setter
Dawn Setter, Associate Broker
And Madison keeps working after the conversation
Qualification, routing, branding, and reporting are included, not add-ons.
Madison keeps working after the chat so the right person gets the lead with the context they need.
After Hours Lead Qualification
Qualify overnight visitors with intent, budget, and timeline before your team is back online.
Lead Routing & Tagging
Route qualified leads with tags into the CRM you already run.
Custom Branding & Avatar
Match Madison’s colors, avatar, and greetings to your brand.
Organizational Architecture
Run dedicated assistants across sales, leasing, recruiting, and mortgage.
Custom Context & Instructions
Ground answers in your listings, markets, and guardrails.
Appointment Scheduling
Book meetings and showings against the calendar you already use.
Multi Lingual
Qualify website visitors in the language they already use.
Conversational Analytics
Turn every website chat into summaries, intent signals, and usable insight.
Analytics Dashboard
Monitor conversations, leads, and pipeline performance in one place.
Want to capture more website leads?No contracts.
Run it on live traffic. Prove the lift before you commit.
Book A Personalized Demo
See Madison qualify traffic on your custom website.
Book a demo and we’ll show you how she answers listing questions on a custom-built site and routes complete profiles to your CRM or webhook.
Book a demoPopular FAQs
- 01
Who is a custom website chatbot for?
Teams that already host a hand-built real estate website and want visitors qualified without a CMS plugin or a move to a template provider.
- 02
Do we need a developer to add Madison to a custom site?
Madison installs with one script tag, with no developer required for the website install. Mapping a custom webhook into an internal system is your engineering work if you choose that path.
- 03
Can leads go to a custom webhook instead of a native CRM?
Yes. Use a native CRM connection when your team lives in Follow Up Boss, Bold Trail, Sierra, or Lofty. Use a custom webhook when the destination is internal or custom-built.
- 04
Does Madison replace our custom website?
No. Madison sits on the custom website you already host. There is no rebuild and no new funnel for your team to maintain.
- 05
Do after-hours custom-site visitors still get qualified?
Yes. Madison keeps qualifying overnight and can notify your team or POST the complete profile to your endpoint.
