Case Study
Top 1% in Canada

Ryan Hartlen, Managing Broker
85% more leads. 450+ conversations monthly.
Madison delivers results
85%
Increase in Website Leads
450+
Monthly Conversations
60+
Hours Saved in First Month
Summary
RE/MAX NOVA relied on manual forms and phone calls to handle inbound leads, but the volume and inconsistency of the process meant that leads were slipping through. They needed automated qualification at scale.
Realty AI deployed Madison across RE/MAX NOVA's brokerage websites to engage inbound traffic, filter and qualify conversations, and deliver organized leads to agents for immediate follow-up.
RE/MAX NOVA is not a small brokerage. As Atlantic Canada's largest RE/MAX operation, with multiple offices across Nova Scotia, the volume of inbound inquiries from their websites required a better system than contact forms and manual follow-up.
The existing process was inconsistent. Some leads got followed up quickly. Others sat. High-intent buyers and sellers who made contact but didn't hear back quickly enough moved on to other brokerages.
The issue wasn't the agents. It was the infrastructure. Without a system to engage every visitor in real time, qualify their intent, and route them to the right agent immediately, leads were being lost at scale.
They needed automation that could work across multiple websites simultaneously and deliver organized, qualified leads to agents who could act on them right away.
Realty AI deployed Madison across RE/MAX NOVA's brokerage websites, creating a unified engagement layer that worked across all their offices and digital properties in Nova Scotia.
Madison engaged every inbound visitor immediately, asked qualifying questions about their buying or selling intent, timeline, location, and contact details, and routed each lead to the appropriate agent with full context.
The system worked 24 hours a day across all sites. Morning, evening, or weekend, every visitor received an immediate, professional response that moved them down the funnel toward an agent.
For agents, the experience changed dramatically. Instead of cold leads from contact forms, they received warm, pre-qualified opportunities with everything they needed to follow up confidently.
In their first 30 days with Realty AI, RE/MAX NOVA saw an 85% increase in website lead volume compared to their previous process. The system managed 450+ conversations in that period, with no manual oversight required.
The lead quality improvement was as significant as the volume improvement. Agents received leads that had already been qualified, with contact information verified and intent confirmed.
"Realty AI immediately improved our lead quality and volume. The AI filters conversations before they reach our agents, so our team only engages with serious prospects." — Ryan Hartlen, RE/MAX NOVA
For a brokerage their size, the value was in the scale. 60+ hours of administrative time saved in the first month alone, and a lead capture system that worked consistently across every office and website they operate.
Realty AI immediately improved our lead quality and volume. The AI filters conversations before they reach our agents.

Ryan Hartlen | Ryan Hartlen, Managing Broker
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