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Owen LindgrenNew contact · tags and notes attachedReal Estate Chatbot for Zapier
Fire Zaps With a Complete Profile, Not an Empty FormMadison is the best real estate chatbot for Zapier because every qualified visitor arrives as a complete profile, ready to trigger Slack, Sheets, and the rest of your stack. No native CRM connection required.
Animated walkthrough: Madison qualifies a visitor on the Foxglove Real Estate website, capturing budget, timeline and contact details, then hands the finished lead to Zapier.
Fire Zaps WithComplete Profiles
Zapier is the automation layer across thousands of apps. When Madison qualifies a visitor, the Zap can receive name, contact, intent, budget, timeline, and notes.
The next app in the Zap starts with the same information your team would have asked on a discovery call, not a first-name-only form fill.
Book a DemoConnect Any App,Native or Not
Use Zapier when the destination is Slack, Google Sheets, or another tool Madison does not connect to natively. For a custom endpoint, use a custom webhook.
Native Follow Up Boss, Bold Trail, Sierra, and Lofty connections stay the default when that is the CRM. Zapier covers everything else.
Keep Overnight LeadsMoving Through Zaps
Overnight conversations can still trigger the Zap. The spreadsheet, Slack channel, or internal tool updates without a morning paste.
Madison qualifies on the website. Zapier moves the profile into the workflow you already built.
Book a DemoZapier Connects.Your CRM Stays Central.
Madison sits on the site you already run. Zapier is the automation layer between the conversation and the next system.
Your CRM or internal database stays the source of truth once the Zap lands. Agents still follow up from the system they already check.
Customer stories
Agents and teams already winning with Madison
Real estate professionals use Madison to qualify website visitors and hand complete profiles to the systems they already run.
A $566K Listing Captured, Closed, and Double-Sided. Director of Sales, RE/MAX Professionals
Mike Legault
Mike Legault
3 New Transactions Worth $3.3M in Just a Few Months. 88 qualified opportunities. 3 transactions, $3.3M closed.
Sarah Logue
Sarah Logue, Broker of Record
Replaced PPC with SEO + AI and Closed a $570K Buyer in 90 Days. 325 opportunities. $570K buyer closed in 90 days.
Jerry Henriks
Jerry Hendriks, Broker of Record
20 New Deals Closed in 12 Months with Realty AI. 104 conversations handled. 20 deals attributed to Madison.
Wade Kovacic
Wade Kovacic, Broker
30 Leads Captured in His First 45 Days. 194 qualified opportunities. 40% increase in website conversions.
Stephen Foster
Stephen Foster
2 Listing Leads Worth Over $40K in GCI. 19 qualified opportunities. 45% increase in website conversion.
Regan Pyke
Regan Pyke, Top Agent
Built in
And Madison keeps working after the conversation
Qualification, routing, branding, and reporting are included, not add-ons.
Madison keeps working after the chat so the right person gets the lead with the context they need.
After Hours Lead Qualification
Qualify overnight visitors with intent, budget, and timeline before your team is back online.
Lead Routing & Tagging
Route qualified leads with tags into the CRM you already run.
Custom Branding & Avatar
Match Madison’s colors, avatar, and greetings to your brand.
Organizational Architecture
Run dedicated assistants across sales, leasing, recruiting, and mortgage.
Custom Context & Instructions
Ground answers in your listings, markets, and guardrails.
Appointment Scheduling
Book meetings and showings against the calendar you already use.
Multi Lingual
Qualify website visitors in the language they already use.
Conversational Analytics
Turn every website chat into summaries, intent signals, and usable insight.
Analytics Dashboard
Monitor conversations, leads, and pipeline performance in one place.
Want to capture more website leads?No contracts.
Run it on live traffic. Prove the lift before you commit.
30 minute demo
Book A Personalized Demo
Get started
See Madison qualify traffic and fire a Zap with context.
Book a demo and we’ll show you a complete profile triggering the Zap you already built, not an empty form webhook.
Book a demoPopular FAQs
- 01
When should we use Zapier instead of a native CRM connection?
Use Zapier when the destination is not a native Madison CRM connection, such as Slack, Google Sheets, or another app Zapier already connects. Follow Up Boss, Bold Trail, Sierra, and Lofty should use their native connections when that is your CRM.
- 02
What data can trigger a Zap?
A qualified conversation can send name, contact, intent, budget, timeline, tags, and conversation context so the next app is not starting from an empty form.
- 03
Does Zapier become our CRM?
No. Zapier is the automation layer. Your CRM or internal system stays the source of truth once the Zap lands.
- 04
Can after-hours conversations still fire Zaps?
Yes. Overnight qualified leads can still trigger the Zap so Slack, Sheets, or internal tools update without a morning paste.
- 05
Can we use Zapier and a native CRM integration together?
Yes. Native CRM connections handle the person record. Zapier can still notify a channel, log a row, or update another app from the same qualified conversation.
