Case Study
Top 1% in Canada

Matthew Toussaint, Team Lead
120 opportunities captured. 4 deals closed in 90 days.
Madison delivers results
8x
Return on Investment
120
Opportunities Captured
250+
Hours Saved
Summary
Mathew's website received consistent traffic but without a dedicated engagement system, many potential clients left without taking action. He needed a way to convert passive visitors into active leads ready for follow-up.
Realty AI provided Mathew with a custom AI assistant seamlessly integrated into his website to engage visitors around the clock, capture key contact details, and schedule meetings automatically.
Mathew Toussaint built an impressive track record fast. Over $55M in sales in his first three years as an eXp Realty agent puts him in a very select group.
What he hadn't solved was the top of his funnel. Traffic was hitting his website, but without a system to greet and qualify visitors, most were leaving without engaging.
He needed something sitting on his website 24 hours a day, engaging every visitor and surfacing serious buyers and sellers before they found another agent.
He wanted to turn his website from a passive digital presence into an active lead engine, without manually managing every conversation himself.
Mathew partnered with Realty AI and deployed Madison, the AI assistant built specifically for real estate. Madison began greeting every visitor, asking qualifying questions, and capturing contact details in real time.
When a lead was ready, Mathew received an instant notification with full context. He could follow up at the exact right moment, already knowing their situation.
Madison also handled meeting scheduling within the conversation itself. Leads arrived warm, pre-qualified, and ready to talk.
One system, working continuously, converting traffic into conversations without adding anything to his day.
Within his first 90 days, Mathew captured 120 new opportunities directly from his website. Madison managed every conversation without any manual work on his end.
Of those 120 opportunities, Mathew closed 4 new deals directly attributed to Madison, delivering an 8X return on investment in the first quarter alone.
"I love getting messages saying a new lead is ready to rock n' roll. Big value add for any agent's tool belt." — Mathew Toussaint
With 250+ hours saved on manual follow-up, Mathew redirected his energy toward high-value conversations. Madison handled the intake. Mathew handled the close.
“I love getting messages saying a new lead is ready to rock n’ roll! Big value add for any agent's tool belt.”

Mathew Toussaint | Matthew Toussaint, Team Lead
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