How much does a mortgage chatbot cost?

Mortgage chatbot pricing depends on the tool and your needs. Some providers charge a flat monthly fee covering all chats, while others charge per conversation or per lead. Basic bots that answer simple questions cost less; advanced tools that qualify leads, book calls, and connect to your CRM cost more, as does covering multiple websites or branches.

Weigh the price against what you spend now on leads and follow-up. If the bot brings in more qualified borrowers and saves your team hours each week, the return can be significant, and many lenders find it pays for itself within the first few months. Ask about setup fees, support costs, and contract length before you sign.