Can a real estate chatbot work on Facebook and Instagram?

Yes. Many real estate chatbots connect to Facebook Messenger and Instagram direct messages as well as your website, so a comment on a listing post or a question about an open house gets an immediate reply. For agents who generate most of their leads socially, this covers the channel where inquiries actually arrive.

The conversation works the same as on your site, but the context is different: social visitors are usually earlier in their search and asking about one specific post. Keep replies short, answer the property question first, and move the serious ones toward a showing or your website. Confirm that leads from every channel land in the same CRM so nothing lives only in an inbox.