How does AI identify agents who are ready to switch brokerages?

AI watches for signals that an agent may be open to a move, such as a drop in listing activity, a shrinking team, or fewer closings than the year before. Some tools also track when an agent's brokerage changes ownership, leadership, or fee structure, shifts that often push agents to explore other options.

Website behavior is a strong signal too: an agent who clicks your recruiting ad or reads your benefits page is already curious, and the tool connects that visit to a profile. No tool reads minds, but patterns reveal interest and timing, so your recruiter can reach out at the right moment with the right message.