How does AI score agent candidates for brokerages?

AI scores agent candidates by comparing the details they share to your ideal hire. You tell the tool what matters most, like sales volume, years licensed, market area, or team size, and it gives each lead a score based on fit. High scores signal agents to call first, so the best leads never sit too long.

Many tools update scores as new information arrives: a return visit to your site or an email reply raises the score, while silence lowers it, keeping your list fresh. Scoring also helps leaders track recruiter activity, showing how many high-score leads each person contacted and what happened next, so you can improve your process over time.