What data does AI use to find agents to recruit?

AI uses several data sources to find agents worth recruiting. Public MLS records show sales volume, deal count, price range, and recent activity. State license data confirms when an agent was licensed, where they work, and whether their license is current, so you avoid contacting agents who have left the business.

Website behavior is another signal: when an agent visits your careers page, reads your blog, or clicks a recruiting ad, the tool connects that interest to a profile. Social media activity and online reviews add context. AI pulls it all into one view, so your recruiter opens a single profile instead of searching five different sites.