The Lead Capture Readiness Checklist for Real Estate Websites

This lead capture readiness checklist covers six areas of your website and process: forms, response speed, after-hours coverage, CRM routing, follow-up, and consent. Check off what's already in place below and see exactly where the gaps are.

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NNathan SmithMay 31, 20268 min read

Lead Capture Readiness Checklist

Check off what's already in place. Get a score and a straight answer on where the gaps are.

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Forms and Contact Points

Speed to Lead

After-Hours Coverage

CRM and Lead Routing

Follow-Up System

Progress is saved in this browser only. Start over clears your checks and hides your score.

Once you've got your score, the most useful next step is to test your own site: fill out your form as a visitor would and time what happens over the next hour. If the after-hours or instant-response gaps show up, an AI chatbot like Madison is one straightforward way to close them without changing everything else about your process.

About Madison

The AI assistant built for real estate lead gen

Madison is Realty AI's conversational assistant for real estate websites. It engages visitors instantly, qualifies buyers, sellers, and renters through natural dialogue, routes summaries to your CRM, and keeps your team focused on closing.

5.0 average from 2,500 customer reviews

We captured 3 new transactions worth over $3.3 million in just a few months using Realty AI.

Sarah Logue

Sarah Logue

Broker & Owner, Top 0.1%

Within our first week of using Realty AI, I had an engaged seller ready on the phone. This has never happened before in 4 years.

Mark Jensen

Mark Jensen

Owner & Broker of Record

It feels like having a personal assistant on my website 24/7, sending me instant notifications so I never miss a potential client.

Michelle Makos

Michelle Makos

Broker & Owner

See it in action

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See how Madison qualifies, books, and routes leads in 2 seconds, across every page on your site.