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Checklist

Lead capture readiness checklist

A practical worksheet for real estate teams to verify analytics, capture surfaces, qualification, and trust signals before scaling conversational AI.

Summarize with AI
ChatGPTClaudePerplexity
Realty AIJun 5, 20268 min read

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Site & measurement foundation

Lead capture surfaces

Qualification & routing

Compliance & trust

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On this page

1.How to use this checklist2.Where Madison fits3.Before you download the PDF

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How to use this checklist

A practical worksheet for real estate teams to verify analytics, capture surfaces, qualification, and trust signals before scaling conversational AI. Work top to bottom with your marketing lead or ops owner. Check items off in the browser as you complete them—your progress is stored locally—and download a PDF any time for your broker review or internal wiki.

Where Madison fits

Madison handles conversational capture, qualification, and routing so the items under “Lead capture surfaces” and “Qualification & routing” are easier to execute consistently. Pair this checklist with a free trial or demo to align chat flows, CRM handoff, and guardrails with how your site actually behaves today.

Before you download the PDF

Tick the boxes that reflect your current state, then export. The PDF mirrors your selections so stakeholders see what is done and what is still open—use it in quarterly reviews or when onboarding a new ISA or marketing hire.

FAQs

Checklist questions

Short answers for teams rolling out conversational lead capture alongside “Lead capture readiness checklist”.

Where is progress stored?

Only in this browser’s local storage. Clearing site data or switching to another device starts fresh.

Is this a substitute for legal or compliance review?

Can we customize the checklist for our brokerage?

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