Replaced PPC with SEO + AI and Closed a $570K Buyer in 90 Days.

Jerry Hendriks has spent years building a respected RE/MAX team in the Niagara Region. Circle of Legends recognition, a strong market reputation, and a pipeline built on results. But his lead generation strategy needed a rethink.

He had been running pay-per-click advertising, but the economics were shifting. Costs were rising, lead quality was declining, and the return on his ad spend was no longer justifying the investment. Something had to change.

The problem with PPC is that it stops working the moment you stop paying. Jerry wanted a strategy that built value over time, generated higher-quality leads, and didn't evaporate when the budget was paused.

He started exploring the combination of SEO-driven organic traffic and an AI-powered engagement layer that could capture and qualify visitors 24/7.

Jerry partnered with Realty AI and deployed Madison on his website alongside a focused SEO strategy. Organic traffic would bring the visitors; Madison would convert them into qualified leads.

Madison engaged every visitor the moment they landed, asking qualifying questions about their buying or selling timeline, capturing contact details, and routing high-intent leads to Jerry's team for immediate follow-up.

The combination worked in a way PPC never had. Organic visitors were higher intent to begin with, and Madison converted them at a rate that significantly outperformed his previous paid campaigns.

The ongoing investment in SEO was building long-term value while Madison monetized every visit in real time. The two strategies reinforced each other.

Within the first 90 days, Jerry's team had already closed a completely new client who had discovered them through organic search and connected through Madison. The buyer purchased a $570,000 home. PPC spend was shut down entirely.

Over the following period, Realty AI generated 325 new opportunities, delivered a 12X return on investment, and saved the team 400+ hours of manual follow-up time.

"Within the first 90 days, we already got a completely new client through the AI Assistant who bought a $570K house. These are the best leads we've had so far." — Jerry Hendriks

For a team that had grown frustrated with the treadmill of paid advertising, Realty AI and SEO delivered something more durable: a compounding lead generation strategy that kept improving over time.