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Back to Case Studies

Case Study

$4.8M+ Closed in Her First Year with 284% More Leads.

Top 1% in Canada

Mary Wylde portrait

Mary Wylde, Broker of Record

1,896 conversations handled. 6 listings closed.

Madison delivers results

284%

Increase in Lead Flow

340

New Leads Captured

382

Hours Saved

Book a Demo Today
May 29, 20262 min read

Customer Spotlight

Mary Wylde logo

About

Mary Wylde is founder of one of the top REMAX teams in Guelph, ranked among Canada's top 1% over a 20-year career. REMAX Hall of Fame, Diamond, and 2023…

Years in Business

20+

Brokerage

Company
REMAX
Type
Team
Location
Ontario

Technology

Website
Custom
CRM
Follow Up Boss
Deployment
1 Site

Product

Real Estate

Summary

Challenge

Her current chatbot wasn't delivering the lead volume or quality Mary needed. She wanted a smarter system to engage every visitor instantly, integrate with Follow Up Boss, and reduce time spent on manual responses.

Solution

Realty AI deployed a customized AI assistant that responded 24/7, qualified leads based on intent and timeline, and automatically pushed every lead and conversation summary into Follow Up Boss.

Results

  • 284% increase in lead flow
  • 340 new leads captured in 12 months
  • 1,896 website conversations managed
  • 6 new listings directly attributed to Madison
  • Over $4.8M in total closed sales volume
  • 382 hours saved on manual follow-up
  • 42X ROI based on gross commission income
  • Seamless Follow Up Boss integration
1.

Challenge: Her Previous Chatbot Wasn't Delivering

Mary Wylde has spent 20 years building one of Guelph's most recognized real estate brands. RE/MAX Hall of Fame, Diamond Award, Consumer Choice Award winner, consistently in Canada's top 1%.

Her website was not working as hard as she was. Her previous chatbot wasn't generating the lead volume or quality she needed, and too many visitors were leaving without engaging.

Without a system that engaged every visitor the moment they arrived, high-intent prospects slipped through at off hours, on weekends, during showings.

She needed a smarter system: one that could qualify leads automatically, push them into Follow Up Boss, and surface only conversations worth her team's time.

2.

Solution: A Smarter AI Built for Her Business

Realty AI deployed a fully customized AI assistant on Mary's website, live 24/7. The assistant qualified every visitor based on intent, location, and buying or selling timeline.

Every lead and conversation summary was automatically pushed into Follow Up Boss with full context. Mary's team went from chasing inquiries to responding only to qualified, organized leads.

The switch was immediate. The previous chatbot produced inconsistent results, Madison generated conversations with verified information and clear intent.

Mary and her team could now focus on high-value conversations. The system handled the intake so the team only touched leads worth their time.

3.

Results: $4.8M Closed and 382 Hours Saved

In Mary's first 12 months, the platform generated 340 new leads and powered 1,896 website conversations, a 284% increase in lead flow compared to her other chatbot.

Those conversations translated directly into closings. Six new listings were captured and closed, ranging from $619,000 to $855,000 and generating over $4.8M in total sales volume.

Beyond the deals, the platform saved an estimated 382 hours of manual follow-up time, nearly 10 full work weeks returned to higher-value activities.

For a top-producing agent running a demanding schedule, Realty AI delivered scale, speed, and consistent lead flow without sacrificing the personal touch her business was built on.

Within our first 30 days we secured a new listing with multiple offers.

Mary Wylde
Mary WyldeMary Wylde, Broker of Record

Mary Wylde | Mary Wylde, Broker of Record

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