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Back to Case Studies

Case Study

A New Listing Secured Within the First 2 Weeks.

Top 1% in Canada

Scott Standriff portrait

Scott Standriff, Broker

16X ROI. New listing secured in first 2 weeks.

Madison delivers results

16x

Return on Investment

12.5%

Lead-to-Closed Rate

40+

Hours Saved

Book a Demo Today
May 29, 20262 min read

Customer Spotlight

Scott Standriff logo

About

Scott Standriff leads the MLS Detectives Group in Southwest Florida, specializing in residential real estate across some of Florida's most competitive coastal…

Years in Business

20+

Brokerage

Company
REMAX
Type
Team
Location
Florida

Technology

Website
Luxury Presence
CRM
Boldtrail
Deployment
1 Site

Product

Real Estate

Summary

Challenge

Scott needed a reliable system to engage website visitors and capture leads in a fast-moving Florida market. Without a 24/7 engagement tool, potential listing clients were leaving his site without making contact.

Solution

Realty AI deployed Madison on Scott's website to engage every visitor around the clock, qualify their selling or buying intent, and surface the best leads for immediate follow-up.

Results

  • New listing secured in first 2 weeks
  • 16X return on investment
  • 12.5% lead-to-closed conversion rate
  • 40+ hours saved on manual follow-up
  • 24/7 lead engagement in Florida market
  • Instant notifications for high-intent leads
  • Listing quality leads prioritized automatically
  • Fast ROI within the first billing cycle
1.

Challenge: Building Momentum in a Competitive Market

Southwest Florida is one of the most competitive real estate markets in the country. High-net-worth buyers, strong seasonal demand, and a fast-moving listing environment mean that agents who don't respond quickly lose business.

Scott Standriff leads the MLS Detectives Group in this market. His team needed a way to engage website visitors at all hours, especially during off-peak times when potential listing clients were browsing and making decisions.

Without a system to capture and qualify leads in real time, high-intent visitors were leaving the site without engaging. In a market this competitive, every missed lead carries real cost.

Scott needed a 24/7 solution that could engage every visitor, qualify their intent, and surface the best opportunities for immediate follow-up.

2.

Solution: Madison as a 24/7 First Point of Contact

Realty AI deployed Madison on Scott's website, where she immediately began greeting every visitor, asking qualifying questions, and capturing contact details around the clock.

When a high-intent lead was ready, Scott's team received an instant notification with full context on what the visitor was looking for, their timeline, and their property situation.

Madison worked in the background without any ongoing management required. Once deployed, she handled every first conversation professionally and automatically.

For a team in a competitive coastal market, the leverage was immediate: a tool that generated real business from every website visit, around the clock.

3.

Results: A Listing in Two Weeks

Within his first two weeks of using Realty AI, Scott's team secured a new listing directly attributed to a lead captured by Madison. At 16X return on investment, the platform paid for itself many times over in the first month.

The team maintained a 12.5% lead-to-closed conversion rate, meaning one in eight qualified conversations turned into a transaction, and saved 40+ hours of manual follow-up time.

"We secured a new listing in our first few weeks. Madison brings real value to our business by working for us around the clock." — Scott Standriff

For a team competing at the top end of Southwest Florida's market, Realty AI delivered the speed and consistency they needed to turn digital traffic into real listings.

We secured a new listing in our first few weeks. Madison brings real value to our business by working for us around the clock.

Scott Standriff
Scott StandriffScott Standriff, Broker

Scott Standriff | Scott Standriff, Broker

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