Conversation Analytics: See Buyer, Seller, and Renter Demand

Madison already captured the chats. Conversation analytics turns them into a demand picture: who is talking to you, what they care about, which homes they want, and how close they are to acting.

Open it and you can split leads into buyers, renters, and sellers, scan the topics that come up most, see property preferences from the conversation, and read journey stage so ready-to-act visitors are not mixed in with people who are still browsing.

• Buyer, renter, and seller leads so you know which side of the transaction showed up.
• Conversation topics for the questions people actually ask, from pricing to schools to move-in dates.
• Property preferences such as location, beds, budget, and must-haves pulled from the chat.
• Journey stage so browsing, actively searching, and ready-to-act visitors sit in different buckets.

A shared inbox treats every chat as the same. Analytics does not. A seller asking for a valuation is a different follow-up than a renter comparing two buildings, and a buyer who is ready to act should not wait behind someone who is still browsing.

It also tells you what to write and farm next. If most conversations name the same neighbourhood or price band, that is the page, postcard, and agent coverage to double down on.

Sign in to Realty AI and open Conversation Analytics from the dashboard. For how Madison captures and qualifies those conversations in the first place, see AI lead capture for real estate.

If you are not on Madison yet, book a Realty AI demo and we will walk through the analytics on your own traffic.