“We captured 3 new transactions worth over $3.3 million in just a few months using Realty AI.”
Sarah Logue
Broker & Owner, Top 0.1%
Smart Lead Routing for Teams and Brokerages
Lead routing is live. Madison can now send each captured lead to the right agent, office, or team automatically, instead of dumping everyone into a shared inbox.
Summarize with AI
What's new
A captured lead is only useful if it lands on the person who can work it. Routing now runs as soon as Madison captures contact details, using the rules you set for geography, tags, chatbot, and fallback.
The right lead to the right agent, automatically. A downtown Toronto pre-approved buyer can go to one agent, a leasing inquiry to the property team, and a recruiting chat to the hiring manager, without someone sorting the queue by hand.
- Geo-location so neighborhood and city map to the covering agent.
- Tags and lead type for buyer, seller, renter, recruiting, and mortgage inquiries.
- Chatbot / team so multi-bot brokerages keep real estate, leasing, and recruiting in separate workflows.
- Round-robin fallback when a lead does not match a specialist rule.
- Email and text notifications the moment the assigned agent owns the lead.
Why it matters
Shared inboxes hide the hot leads. Routing makes ownership obvious: the right person is notified, the rest of the team is not, and managers can still see volume by team. That is the difference between a lead that gets a same-day callback and one that sits until Monday.
It is built for teams that already split coverage by office, language, or specialty. You do not have to run one giant bot and hope the right agent notices.
Who gets it
Team lead routing and distribution is available on Premium, Team, and Brokerage plans. Set rules in the dashboard under routing, or ask onboarding to load your coverage map during setup. Details live on the handle and routing page.
Want it configured on your offices? Book a demo and we will map your agents to the rules.
About Madison
The AI assistant built for real estate lead gen
Madison is Realty AI's conversational assistant for real estate websites. It engages visitors instantly, qualifies buyers, sellers, and renters through natural dialogue, routes summaries to your CRM, and keeps your team focused on closing.
5.0 average from 2,500 customer reviews
“Within our first week of using Realty AI, I had an engaged seller ready on the phone. This has never happened before in 4 years.”
Mark Jensen
Owner & Broker of Record
“It feels like having a personal assistant on my website 24/7, sending me instant notifications so I never miss a potential client.”
Michelle Makos
Broker & Owner
See it in action
Ready to engineer your lead gen?
See how Madison qualifies, books, and routes leads in 2 seconds, across every page on your site.