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Case Study

2 New Transactions in Her First Month with Realty AI.

Top 1% in Canada

Dawn Setter portrait

Dawn Setter, Associate Broker

25 opportunities captured. 2 transactions in month one.

Madison delivers results

25

Qualified Opportunities

14x

Return on Investment

12.5%

Lead-to-Closed Rate

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May 29, 20262 min read

Summary

Challenge

After 40 years in business, Dawn had built a thriving referral practice but her website wasn't generating leads on its own. She wanted a solution that could automate lead capture without adding complexity to her already full schedule.

Solution

Realty AI deployed Madison on Dawn's website to engage visitors 24/7, qualify leads automatically, and notify her immediately when a potential client was ready to connect. No manual monitoring required.

Results

  • 2 new transactions in first month
  • Platform paid for itself within 30 days
  • 25 new opportunities captured
  • 14X return on investment
  • 12.5% lead-to-closed conversion rate
  • 24/7 automated lead engagement
  • Instant notifications for qualified leads
  • 40-year veteran now fully automated

Challenge: No Lead Capture System After 40 Years in Business

Dawn Setter has spent over 40 years building one of Nanaimo's most trusted real estate practices. RE/MAX Hall of Fame recognition, a deep network of past clients and referrals, and a reputation for personal service across Vancouver Island.

But her website wasn't generating business on its own. After four decades of success built on relationships, Dawn had not yet implemented a system to capture the buyers and sellers arriving on her site who didn't already know her.

The challenge wasn't interest or expertise. It was time. With a full client load and a demanding market, Dawn needed automation that worked around the clock without requiring her attention.

She wanted a tool that would engage every website visitor the moment they arrived, qualify their intent, and notify her when a lead was ready to connect.

Solution: Automated 24/7 Engagement for a Busy Top Agent

Realty AI deployed Madison on Dawn's website, live around the clock. Madison greeted every visitor immediately, asked qualifying questions about their buying or selling intent, and captured verified contact details.

When a lead was ready, Dawn received an instant notification with full context on who was reaching out and what they needed. She could respond immediately, fully prepared.

The system required zero ongoing management. Madison handled the first conversation automatically so Dawn could focus on her active clients without worrying about missed leads.

For a veteran agent who had spent 40 years building one conversation at a time, Madison became a quiet extension of her practice: always on, always professional, and always ready.

Results: Paid for Itself in Month One

In her very first month using Realty AI, Dawn captured 25 new opportunities and closed 2 new transactions directly attributed to Madison. The platform paid for itself within 30 days.

The 14X return on investment in month one was immediate. A 12.5% lead-to-closed conversion rate meant one in eight qualified conversations turned into a transaction.

"It's already paid for itself in a month." — Dawn Setter

For a veteran with four decades of experience, Realty AI added a new front door, open 24 hours a day, converting digital traffic into real conversations without disrupting the business she had spent a career building.

It's already paid for itself in the first month.

Dawn Setter
Dawn SetterDawn Setter, Associate Broker

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