Dawn Captured 2 New Transactions in Her First Month With Realty AI

Dawn Setter has been a licensed REALTOR since 1985. Nearly four decades serving Nanaimo, Nanoose Bay, Parksville, Qualicum Beach, and the Oceanside communities of Central Vancouver Island. RE/MAX Hall of Fame. Lifetime Achievement. Chairman's Club. A referral-based business so strong that most of her clients come through word of mouth.

Her slogan: "Specializing in New Beginnings, Smooth Transactions, and Happy Endings."

Her personal philosophy: "I don't give up until we've knocked on every door possible to make a transaction come together."

Dawn runs Setter & Associates alongside Petra Lindenaar, with support from her husband Lawrence (formerly licensed himself). Their reviews read like thank-you letters. Clients describe Dawn as patient, thorough, knowledgeable, and genuinely caring. Multiple clients have worked with her over 18+ years. She is, by every measure, the kind of agent who doesn't need technology to succeed.

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And yet, in nearly 40 years, she had never used a website lead capture system. Not once.

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The honest gap

Dawn's business worked. But she knew that people were visiting her website, browsing listings, reading about the team, and leaving without making contact. There was no mechanism to start a conversation. No way to catch someone at the moment they were curious enough to engage but not quite ready to pick up the phone.

For a busy top-producing agent, manually monitoring website traffic and following up with every visitor wasn't realistic. The gap wasn't effort or skill. It was simply that Dawn couldn't be in two places at once.

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The first system she ever tried

Dawn partnered with Realty AI and added Madison to her website. Madison greets visitors, guides the conversation, qualifies their needs, and sends Dawn an instant notification the moment a real lead is captured.

The part Dawn liked most? The instant alerts.

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"I'm finding it way better getting notified instantly when it's time to call."

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For someone who built her career on being responsive (clients consistently praise how quickly Dawn picks up the phone), the notification system matched how she already works. She didn't need to learn a new process. She just needed to know when to call.

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What happened in 30 days

Within her first month, Madison delivered a new listing and a motivated buyer, resulting in two transactions in the pipeline. For an agent who had never used any form of online lead capture, the speed of results was notable.

But Dawn's reaction says more than the numbers:

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"The system is working great. And yes, it has resulted in some business and some opportunities for business. I am very happy with the program."

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No hype. No overstatement. Just a veteran agent confirming that the tool does what it says.

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What makes this one stand out

Dawn is the control group. Most agents who adopt AI assistants have tried other lead capture tools before. Dawn hadn't. This was a clean test of what happens when a high-traffic, referral-driven site gets its first-ever engagement system. The answer: 25 opportunities and 2 transactions in month one.

The notification model fits relationship-driven agents. Dawn doesn't want an inbox full of cold leads. She wants to know the moment someone is ready to talk so she can do what she's always done: pick up the phone and be genuinely helpful. Madison delivers exactly that.

Trust was the unlock. Dawn's site already had the credibility: decades of reviews, local knowledge, a team that clients describe as family. Visitors trusted the brand. They just needed a way to start the conversation without the commitment of a phone call.