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An Engaged Seller on the Phone in His First Week.
Top 1% in Canada
Mark Jensen, Broker of Record
20 qualified opportunities. 35% conversation-to-contact rate.
Madison delivers results
20
Qualified Opportunities
35%
Conversion to Contact
400+
Hours Saved
May 29, 2026
2 min readSummary
Challenge
As a tech-forward broker, Mark aimed to automate lead generation without sacrificing his personal touch. He needed a solution to manage leads efficiently while maintaining the high service level his clients expected.
Solution
Mark implemented Madison to engage website visitors and streamline lead capture, integrating seamlessly with Follow Up Boss to automate the initial contact process and ensure timely follow-up.
Results
- Engaged seller lead captured in week one
- 20 qualified opportunities captured
- 35% conversation-to-contact conversion rate
- 400+ hours saved on manual follow-up
- Seamless Follow Up Boss integration
- First seller lead from website in 4 years
- 24/7 automated lead engagement
- Improved capacity for community engagement
Challenge: Four Years, Zero Seller Leads From the Website
Mark Jensen is not a technophobe. As Broker of Record at Mod Realty and moderator of the official Follow Up Boss Facebook group with over 20,000 members, he lives and breathes real estate technology.
What he didn't have was a website that generated real business. Despite four years of ownership and a strong digital presence, his site had never produced a single qualified seller lead.
He needed something that could intercept visitors in real time, qualify their intent, and surface the serious ones before they disappeared.
He wanted an automated system that handled the first conversation and handed it off seamlessly into Follow Up Boss, where his follow-up processes were already built.
Solution: Madison + Follow Up Boss, Fully Integrated
Mark implemented Madison on his website, configured to engage every visitor and route qualified leads directly into Follow Up Boss with full conversation context.
Madison began qualifying visitors the moment they landed, asking about their intent, timeline, and contact details. Every qualified lead triggered an automatic entry in Follow Up Boss.
For a tech-forward operator who already believed in automation, Madison was a natural fit. It extended his existing system, adding a 24/7 front door to his website.
The deployment required no changes to his existing Follow Up Boss setup. Madison connected directly and the leads started flowing.
Results: A Seller Lead in Week One
Within his first week of using Madison, Mark had an engaged seller ready on the phone. In four years of website ownership, this had never happened. The result was immediate and unmistakable.
"Within our first week of using Realty AI, I had an engaged seller ready on the phone. This has never happened before in 4 years." — Mark Jensen
Over the following months, Mark captured 20 total qualified opportunities with a 35% conversation-to-contact rate and 400+ hours saved across his brokerage.
For a broker who had spent years building the right systems, Madison became the missing piece: a 24/7 website front door that fed his Follow Up Boss workflow with real, qualified leads.
"Within our first week of using Realty Ai, I had a seller ready on the phone. This has never happened before in 4 years."
Mark Jensen | Mark Jensen, Broker of Record
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