The Chatbot for Commercial Real Estate That Turns Every Inquiry Into a Qualified Deal Profile
Commercial deals take months to close, and the first interaction either earns trust or loses it. Madison answers specific questions about your listings, qualifies investors and tenants through natural conversation, and gets a complete deal profile into your CRM before your team picks up the phone.
- Answers Property Questions and Qualifies Every CRE Prospect, 24/7
- Complete Deal Profile in Your CRM Before Your First Call
- Escalates Serious Buyers to Your Team the Moment They Qualify
Form vs. conversation
A contact form cannot qualify a $5M industrial deal. A conversation can.
Short forms miss everything that matters in CRE. Long forms drive serious investors away before they submit. Madison gathers asset class, deal size, cap rate targets, and timeline through natural conversation so your team knows the deal before the first call.
Not this
Short contact form
Too little context
Name
David K.
david@equityfirm.com
Message
"Interested in your listings"
Submit
Name, email, and a message field cannot tell you asset class, deal size, investor intent, or timeline. Your team enters the first call flying blind on what could be a multi-million dollar deal.
You call blind on every inquiry.
Not this
Long intake form
Too much friction
Full name
David K.
david@equityfirm.com
Phone
Required
Asset class
Select one...
Deal size
Select one...
Target market
Type here...
Investor or tenant?
Select one...
Timeline to close
Select one...
72% abandon here
Add every CRE qualification field upfront and serious investors stop before submitting. High-net-worth prospects do not fill out long forms — they move on to a broker who responds faster.
Most serious investors never finish.
This
Madison conversation
Qualifies naturally
Are you looking to acquire a commercial property or find space to lease?
Acquire — industrial or flex, prefer I-20 corridor in DFW
Got it. What deal size are you targeting?
$4M–$8M, 1031 exchange, need to close within 90 days
And what cap rate or return are you targeting on acquisition?
6.5% or better, 7-year hold
Intent score: High · Investor · Industrial · 1031 · Ready to escalate
Madison asks one question at a time through natural dialogue. Asset class, deal size, cap rate target, and timeline emerge through conversation so your team has the full deal profile before the first call.
Serious investors stay engaged. Tire kickers get filtered.
Benefits
Why CRE brokers and investor relations teams choose Madison
CRE sales cycles run for months, which means the quality of every early prospect interaction determines whether a deal reaches the finish line. Madison answers property-specific questions, qualifies investors and tenants before your team picks up the phone, and escalates high-intent buyers immediately so no serious deal falls through.
Stop chasing unqualified inquiries
Generic contact forms send you a name and email. Madison sends you budget, property type, and timeline before you ever pick up the phone.
Know the deal before the first call
Every qualified prospect comes with a full deal profile covering investor or occupier status, budget, property type, and hold period so you walk into every call with the context to move a long sales cycle forward.
Capture every after-hours inquiry
Commercial buyers and investors don't only search during business hours. Madison qualifies every inquiry whether it comes in at 8 AM or midnight.
Focus on deals, not data entry
Qualification happens automatically across your entire portfolio. You and your team spend time closing, not manually sorting through inquiries.
Qualify across every property type
Office, retail, industrial, multifamily, or mixed-use: Madison adjusts its qualification questions and property-specific answers to match the listing the prospect is viewing.
No serious inquiry falls through
Instant text and email alerts fire the moment a qualified prospect engages, so your team always follows up on high-intent leads first.
CRE lead qualification built for long sales cycles, not generic contact forms
A contact form captures a name and email. A consultation call takes 30 minutes per prospect. A generic chatbot cannot ask about cap rates, lease structures, or hold periods. Madison qualifies every CRE prospect automatically so your team spends time on deals, not discovery.
Contact Form
Contact info only
Contact Info
Budget & Deal Size
Asset Class Preference
Investor vs. Tenant Intent
Geographic Target Market
Cap Rate / Return Requirements
Hold Period & Exit Strategy
CRM Routing with Full Deal Profile
1/8 Capabilities
Consultation Call
Qualify on every call
Contact Info
Budget & Deal Size
Asset Class Preference
Investor vs. Tenant Intent
Geographic Target Market
Cap Rate / Return Requirements
Hold Period & Exit Strategy
CRM Routing with Full Deal Profile
3/8 Capabilities
Generic Chatbot
One size fits none
Contact Info
Budget & Deal Size
Asset Class Preference
Investor vs. Tenant Intent
Geographic Target Market
Cap Rate / Return Requirements
Hold Period & Exit Strategy
CRM Routing with Full Deal Profile
4/8 Capabilities
Realty AI for CRE
Built for commercial deals
Contact Info
Budget & Deal Size
Asset Class Preference
Investor vs. Tenant Intent
Geographic Target Market
Cap Rate / Return Requirements
Hold Period & Exit Strategy
CRM Routing with Full Deal Profile
8/8 Capabilities
Recommended!
Tailored qualification, automatically
What Madison qualifies depends on who is asking
Madison identifies investor or tenant intent from the first message and adjusts its questions accordingly. Your team gets the right deal context for every prospect type without any manual configuration.
Investor or acquisition path
Target asset class (office, industrial, multifamily, retail, mixed-use)
Geographic market and submarket
Required cap rate or target return
Deal size and equity available
Hold period and exit strategy
1031 exchange or direct acquisition
Tenant or occupier path
Required square footage and layout
Preferred lease structure (NNN, gross, modified gross)
Move-in or occupancy timeline
Location and accessibility requirements
Monthly budget per square foot
Build-out or tenant improvement requirements
Features
What Madison does for your commercial listings
Contact forms collect a name and email. Generic chatbots cannot answer questions about cap rates, lease terms, zoning, or available square footage. Madison answers specific questions about your listings and qualifies each CRE prospect through natural conversation tailored to their property type and investment criteria.
CRE-specific qualification
Captures budget, property type, square footage, timeline, and investor vs. occupier intent through natural conversation on every listing.
Instant inquiry response
Madison engages the moment a prospect lands on your site, live 24/7 across every commercial listing and property page.
Investor vs. occupier routing
Separates investors, tenants, and owner-occupiers automatically, routing each to the right broker or workflow without manual sorting.
After-hours lead capture
Investors and business owners search outside office hours. Madison captures and qualifies every after-hours CRE inquiry automatically.
Full deal profile summaries
Delivers a complete deal profile covering budget, property type, hold period, and timeline to your team by text and email the moment a prospect qualifies, with every detail synced to your CRM for long-cycle follow-up.
Portfolio-wide coverage
One chatbot covers your entire book of business: office, retail, industrial, multifamily, and mixed-use listings all handled through conversation.
Intent scoring and escalation
Every prospect is scored the moment they engage. When a serious buyer or investor reaches a qualifying threshold, Madison escalates them to your team immediately while capturing every detail so no high-intent prospect waits.
CRM routing and integration
Qualified deal profiles are routed to your CRM automatically with every contact detail and conversation summary, giving your team the context to manage long CRE sales cycles without manual data entry.
Multilingual by default
Detects the language of the conversation and replies in kind, built for international investors and tenants with no extra setup.
Property-specific Q&A
Answers specific questions about cap rates, lease terms, zoning, available square footage, and NOI on any listing, then captures the prospect's details before handing them off to your team.
Tour and site visit scheduling
Books property tours and site visits through conversation and syncs appointments directly to your connected calendar.
Live in under 5 minutes
Embeds on any CRE website, listing page, or broker profile with no developer and no long implementation timeline.
How it works
From website visitor to qualified lead in minutes
Engages instantly
Madison opens a conversation the moment someone lands on your site, whether on a listings page, home valuation, IDX, or blog. No waiting, no forms, no friction.
Works on every page
No form to fill out
Live 24/7
Qualifies through conversation
Through natural questions, Madison captures timeline, budget, location, property type, motivation to buy or sell, and financing status, without feeling like an interrogation.
Timeline, budget, location
Buyer or seller intent
Adaptive follow-ups
Scores and routes
Every lead gets an intent score and an AI-generated summary. Serious buyers and motivated sellers go to the top. Your team gets a text and email the moment a lead is captured.
Intent score on every lead
Summary to your CRM
Instant text & email alerts
Related solutions
Commercial qualification fits into a bigger platform
Many CRE firms use Madison alongside site-wide lead capture for every visitor and dedicated rental qualification for their property management portfolios.
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Multifamily & property management
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Qualify apartment inquiries, schedule tours through conversation, and route complete renter profiles to your leasing team automatically — 24/7 across every community.
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Stop calling leads without knowing who they are.
Book a demo and see how Madison qualifies every lead before your team picks up the phone.
