Real Estate Chatbot Lead Qualification Software
Tire kickers, spam, and window shoppers waste hours your team doesn't have and contact forms can't tell them apart. Madison qualifies every visitor the moment they land, separating real buyers and sellers from the noise through natural conversation. Budget, timeline, and intent land in your inbox by text and email — so you just need to focus on closing.
- Tire Kickers & Spam Filtered Out Automatically
- Real Buyers and Sellers Scored Before Your First Call
- Full Lead Summary by Text and Email the Moment They Qualify
How it works
From website visitor to qualified lead in minutes
Engages instantly
Madison opens a conversation the moment someone lands on your site — listings page, home valuation, IDX, or blog. No waiting, no forms, no friction.
Works on every page
No form to fill out
Live 24/7
Qualifies through conversation
Through natural questions, Madison captures timeline, budget, location, property type, motivation to buy or sell, and financing status — without feeling like an interrogation.
Timeline, budget, location
Buyer or seller intent
Adaptive follow-ups
Scores and routes
Every lead gets an intent score and an AI-generated summary. Serious buyers and motivated sellers go to the top. Your team gets a text and email the moment a lead is captured.
Intent score on every lead
Summary to your CRM
Instant text & email alerts
Form vs. conversation
Forms can't gauge intent. Conversations can.
Contact forms force a tradeoff — too short and you waste time calling blind, too long and visitors leave before they submit. Madison qualifies through natural conversation instead, collecting what matters over time.
Not this
Short contact form
Too little context
Name
Jamie S.
jamie@email.com
Message
"Interested in listings"
Submit
Name, email, and a message field don't tell you budget, timeline, or intent. Your team spends the first call on discovery — not closing.
You call blind on every lead.
Not this
Long intake form
Too much friction
Full name
Jamie S.
jamie@email.com
Phone
Required
Budget range
Select one...
Timeline to buy
Select one...
Preferred neighbourhoods
Type here...
Pre-approved?
Yes / No
Working with an agent?
Yes / No
68% abandon here
Add every qualification field upfront and completion rates crater. Visitors leave before they submit — and you still can't filter tire kickers or spam.
Most visitors never finish.
This
Madison conversation
Qualifies naturally
What kind of home are you hoping to find in Chicago?
4-bed with a home office — Lincoln Park or Lakeview
What's your timeline looking like?
Need to be settled within 60 days
And do you have a budget range in mind?
$650K–$750K, pre-approved
Intent score: High · Buyer · Ready for follow-up
Madison asks one question at a time through natural dialogue. Budget, timeline, and intent emerge over the course of the conversation — without feeling like a form.
Real leads stay engaged. Spam gets filtered out.
Lead qualification software, not consultation calls or generic bots
Skip contact forms that only capture a name and email, consultation calls that eat hours per lead, and chatbots that can't score real estate intent. Madison qualifies every visitor automatically — so your team saves time and focuses on closing.
Contact Form
Contact info only
Contact Info
Budget & Price Range
Timeline to Buy/Sell
Buyer/Seller Intent
Location & Property Fit
Financing Readiness
Spam & Lead Quality
Time Saved
1/8 Capabilities
Consultation Call
Qualify on every call
Contact Info
Budget & Price Range
Timeline to Buy/Sell
Buyer/Seller Intent
Location & Property Fit
Financing Readiness
Spam & Lead Quality
Time Saved
3/8 Capabilities
Generic Chatbot
One size fits none
Contact Info
Budget & Price Range
Timeline to Buy/Sell
Buyer/Seller Intent
Location & Property Fit
Financing Readiness
Spam & Lead Quality
Time Saved
5/8 Capabilities
Realty AI
Built for real estate
Contact Info
Budget & Price Range
Timeline to Buy/Sell
Buyer/Seller Intent
Location & Property Fit
Financing Readiness
Spam & Lead Quality
Time Saved
8/8 Capabilities
Recommended!
Tailored qualification, automatically
What Madison qualifies depends on who's asking
Madison identifies buyer or seller intent from the first message and adjusts its qualification questions accordingly. Your team gets the right information for every lead type — without you configuring anything.
Shopping for a home
Location and neighbourhood preference
Timeline to purchase
Budget and price range
Property type — condo, house, investment
Financing readiness
Buying intent score
Thinking about listing
Property address
Motivation to sell
Timeline and urgency
Price expectation
Whether they've spoken to another agent
Seller intent score
Stop calling leads without knowing who they are.
Book a demo and see how Madison qualifies every lead before your team picks up the phone.
