“We captured 3 new transactions worth over $3.3 million in just a few months using Realty AI.”
Sarah Logue
Broker & Owner, Top 0.1%
Real Estate Lead Follow-Up Templates You Can Use Today
This real estate lead follow-up template library gives you ready-to-use scripts for every stage of the pipeline, from the first reply to long-term nurture. Pick a day or lead type below, copy the template, and swap in the details before you send it.
Summarize with AI
Real Estate Lead Follow-Up Templates
Pick a stage or lead type, copy the template, swap in the bracketed details.
Templates
Text
Text, first response
Hi [Name], this is [Agent Name] with [Brokerage]. Saw you were looking at [specific property or search area], happy to send a few similar options today if that's helpful. What's the best way to reach you, text or call?
A few things worth keeping in mind while you use these. Send the first message as soon as you reasonably can. Stick to a consistent follow-up schedule instead of random check-ins. Move a lead to a slower cadence instead of dropping them once they've gone quiet.
If no one's available to send that first message right away, an AI chatbot on your site can send an immediate reply so the lead doesn't go cold before your team follows up.
About Madison
The AI assistant built for real estate lead gen
Madison is Realty AI's conversational assistant for real estate websites. It engages visitors instantly, qualifies buyers, sellers, and renters through natural dialogue, routes summaries to your CRM, and keeps your team focused on closing.
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“Within our first week of using Realty AI, I had an engaged seller ready on the phone. This has never happened before in 4 years.”
Mark Jensen
Owner & Broker of Record
“It feels like having a personal assistant on my website 24/7, sending me instant notifications so I never miss a potential client.”
Michelle Makos
Broker & Owner
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