
Housing Market Indicators: Why Buyer Conversations Move Before the Sales Data
Most housing market indicators report deals after they happen. See what 31,000 Canadian buyer conversations showed about 2025 demand before the data did.
The best time to sell a house in Canada is spring, from April to June, with a second window that peaks in October. Our analysis of 31,000 buyer conversations adds a twist: the buyers active in the fall are the most ready to act all year.

Every seasonal selling guide says spring wins, and on volume alone that's right. But volume only counts buyers, not how ready they are, and that second number changes how sellers and agents should treat the fall.
Here's what we'll cover:
The buyer data comes from a real estate AI chatbot, which answered visitor questions on Canadian agent and brokerage websites throughout 2025.
Let's get started.
Spring (Q2) brings the most buyers, and fall (Q4) brings the most decisive ones.
Here's how 2025 looked on both measures.
| Quarter | Share of 2025 GTA home sales | Buyers ready to act immediately | What it means for sellers |
|---|---|---|---|
| Q1 (Jan to Mar) | 20.7% | 29.8% | Slowest and least urgent |
| Q2 (Apr to Jun) | 28.7% | 39.9% | Peak volume and strong urgency |
| Q3 (Jul to Sep) | 26.9% | 39.3% | Strong, with an August dip |
| Q4 (Oct to Dec) | 23.7% | 43.1% | Fewer buyers, most decisive |
The sales figures come from the Toronto Regional Real Estate Board's monthly counts, the largest market in the country. The urgency figures come from buyer conversations across Canada, so read the two columns as separate lenses on the same year.
Spring (Q2) brings the most buyers, and fall (Q4) brings the most decisive ones.
Source: Realty AI, The State of Real Estate Conversations in 2025, pp.6-7, 30.
Spring has more buyers and more homes at the same time, and that combination lifts both sales and prices. In the GTA, May 2025 was the busiest month of the year at 6,197 sales, and it also posted the highest average price at $1,120,711.
December sat at the other end. It recorded 3,697 sales and an average price of $1,006,735, the lowest on both counts.
Economists call this the thick-market effect. When more buyers and more homes are in the market together, buyers find better matches and will pay more for them.
In U.S. data from 1991 to 2012, the gap between hot-season and cold-season annualized growth was about 146% for transactions and more than 4.6% for prices.
The study used repeat-sale indexes, so the price gap isn't just different kinds of homes selling in different seasons.
Monthly average prices in the GTA do mix in the type of home selling each month. Treat the May versus December gap as directional, not as a guaranteed spring premium.
In the GTA, October was the third-busiest month of the year in both 2024 and 2025. Only two spring months outsold it each year.
October 2025 sales ran 18% above August, and October 2024 ran 33% above it. The pattern is the same both years: a summer lull, then a sharp return before the market goes quiet in December.
The usual explanation holds up. Buyers who missed out in spring come back, and many want to move before winter or the holidays.
Nationally, the fall of 2025 also showed how much sellers will do to close before year-end. CREA reported price concessions in November as buyers and sellers worked to get deals done.

The share of buyers ready to act immediately hit 43.1% in Q4 2025, the highest of any quarter.
Q4 also had fewer total sales than spring or summer, so the market got smaller and more serious at the same time.
The middle of the market is what shrank. Buyers planning to move "soon" fell from 53.4% of conversations in Q1 to 41.5% in Q4.
At the same time, long-range planners ticked up from 12.4% in Q3 to 15.4% in Q4. Fall buyers split into two groups: people who need to move now, and people already planning for spring.
Fall buyers split into two groups: people who need to move now, and people already planning for spring.
Two caveats keep this honest. The urgency figures include some rental inquiries, and a rising share of urgent buyers is not the same as a rising number of them.
Fall suits sellers who are ready to price for the market and respond quickly. You'll likely see fewer showings than in May, but a larger share of them come from people who need to buy.
Agents can use the quarter-by-quarter table above when getting more listings from sellers who assume they have to wait for spring.
Waiting for spring means more buyers, but also more competing homes. CREA describes April as the traditional starting point for the spring market, when new listings jump.
This isn't financial advice. Talk with your agent about local conditions, since seasonal patterns differ between cities and property types.

Buyers with short timelines convert at the highest rate, and Q4 has the largest share of them. In our 2025 data, 84.1% of short-timeline conversations ended with a captured contact or a meeting request.
That compares with 71.3% for near-term buyers and 57.1% for long-range planners. These rates cover website conversations, not closed sales, but they show where a quick answer pays off.
The thick-market logic works in reverse in the fall. With fewer buyers around, each serious one is harder to replace, so a slow reply costs more than it does in May.
Response time is the easiest lever to pull.

Treat September to December as its own season, with a different job each month. The calendar follows the 2025 pattern: a September build, an October peak, and a split between urgent and long-range buyers by December.
For that last step, a steady cadence of real estate email marketing keeps long-range planners warm without pressuring them. Those leads are your March and April appointments.
In the GTA, May was the best month in 2025, with the most sales and the highest average price. April to June is the strongest window nationally, and October is the best month outside spring.
December is usually the hardest. In the GTA it was the slowest month in both 2024 and 2025, with 4,056 and 3,697 sales.
GTA average prices peaked in May in both 2024 and 2025. Averages reflect the mix of homes selling each month, so a single month's figure isn't a precise price guide.
GTA average prices were lowest in January 2024 and December 2025. Winter buyers face fewer competing offers, but also fewer homes to choose from.
In April 2026, CREA forecast a 1.5% rise in the national average price for 2026, to $688,955. Forecasts change often, so check with a local professional before making financial decisions.
Spring brings more buyers, but also more competing listings. Fall has fewer buyers, and a larger share of them are ready to act, so the right choice depends on your price, your property, and your timeline.
Spring is still the best time to sell a house in Canada on volume, but October is a real second season with the most decisive buyers of the year. Sellers who list early in the fall, and agents who respond fast, get the most out of it.
To see how many ready-to-act buyers are already on your website this fall, book a Realty AI demo.
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